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-- Presents --

NICELY SAID

WORDS WORTH READING; IDEAS WORTH SPREADING

Beware the zombie noun
-- Improve your writing
Few mistakes sour good writing like nominalisations, or, as Helen Sword likes to call them, zombie nouns.
Watch.



 
How algorithms took creativity out of social media 
-- Bringing human curation back to social media
In the real world, trusted individuals curate our museums, galleries and music festivals – why don’t we have the same approach to creative content online?
Read.
Head in the clouds
-- Wellbeing
Why daydreaming is the best thing you can do – regardless what your boss thinks.
Read.
The best B2B marketing content
-- 10 kickass examples of B2B content 
Be useful. Entertaining. Human. Give audiences a “peek inside” at the people behind your products and services. Experiment with off-site content platforms. And other suggestions.
Learn.
Apples and oranges
-- Are B2B and B2C marketing really any different?
Marketing to businesses is strategically no different from marketing to consumers, but using the same tactics for both won’t be effective.
Read.

 
Animal, Vegetable, Junk
-- Worth reading

Mark Bittman’s latest book, Animal, Vegetable, Junk, delivers a damning examination of the corporate forces that govern our food – and a cure for contemporary food cultures’ many ills.
Read.
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