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-- Presents --

NICELY SAID

WORDS WORTH READING; IDEAS WORTH SPREADING

Copywriting
-- 10 tips to make your writing sell

Learn how Apple, Nike, and Shopify use words to get noticed and motivate action. Tip #2 Don't sell features. Sell superpowers: Great copywriting isn't about what your product can do. It's about what your product can help the reader become. 
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Marketing 
-- Tech giant IBM stakes future on simplicity 
Aiming for “less than zero daylight” between sales and marketing, IBM’s Jonathan Adashek looks to run marketing like a political campaign inspired by his days at the White House.
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Work 
-- It's changing 
Like an infection destroying bone, technology is gnawing at the 40-hour backbone of our work structure. No factory whistle shuts down email or Slack. Our great grandparents fought to give us the right to go home at 5 p.m., and now we worship at slabs of semiconductor-infused glass that bring work home with us. @profgalloway examines the changing nature of work
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Newspapers
-- Bundling is helping newspapers to grow digital revenue 
According to NYT’s chief product officer Alex Hardiman, “Multiproduct subscribers pay the most and retain best.” It’s why the NYT isn’t the only subscription product embracing bundling.
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BookTok 
-- How TikTok triggered a books revolution   
Have teenagers taken control of publishing? With some authors notching up a billion views, The Guardian looks at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genres
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Rejection
-- Do you take us for a gang of brainless lizards?
I’m sorry, Mr. Kipling, but you just don’t know how to use the English language - Editor of the San Francisco Examiner. Rejection letter to Rudyard Kipling, 1889. This and other slap-downs dished up to now famous writing figures. 
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