Not sure what to write about for your newsletter? These 3 important questions will help!
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Spring Fever Special

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For more ideas about managing your newsletter - and your business - check out these past Skynote articles:

Why Send a Monthly Newsletter?

Editorial Calendars: Planning and Managing Your Newsletters

Top 10 Business Time Wasters for Entrepreneurs

I love the sublime scent of the lilacs by my front door. Mmmm.
Click here to read past Skynote Consulting newsletters.
Dear *|MMERGE1|*,
I hope your spring is starting out beautifully! Longer days, increased sunlight, and budding green everywhere can easily lead to a case of spring fever. If your spring fever has you looking for ways to breathe new life into your newsletters — or to finally get started with your newsletter — this 3-step exercise can help you figure out what to write about!

What should I write about??
One of the biggest stumbling blocks we face when we’re writing a newsletter is figuring out what to write about. Whether you need ideas for your next newsletter (or your first!), asking yourself 3 questions can help you choose a topic that benefits your clients and your business.

Question 1. Why am I writing?
It is truly challenging to write a weekly, monthly, or even quarterly newsletter if you don’t know why you’re doing it. So ask yourself, “Why am I writing this newsletter?”

Your answer to that question will guide the content of your newsletter. For example:

I’m writing because I want to….
...increase my connection with my customers or audience.
Your newsletter may include personal stories or observations. Sharing these conveys the human side of your business and builds relationship with your clients.

...provide tools, tips, and helpful information. You know what you offer your clients with your regular work. But a newsletter with helpful tips and information can be a great way to add value to your services.

...announce new services, policies, and other business information. A regular newsletter is a great way to get important info out to your people. Even if you repeat info you provide in other ways, including it in a newsletter assures you’ve reached out to each of your clients at least once. With the flood of information we all face each day, a regular newsletter can be an important resource for you and for your clients. my mission and values
Every interaction you have with your customers is an opportunity to communicate your mission. Your newsletter can do that work as well with content that empowers, teaches, or connects.

...expand my reach
Your newsletter is a tangible (and easy) way for your existing customers to spread the word about you. Your people love working with you. Make it easy for them to share that love by offering good information (and an easy “forward to a friend” link) in your newsletters.

Question 2. What do my clients need?
Once you’ve figured out why you’re writing the newsletter, the next thing to consider is why your clients would want to read it. Before you put pen to paper (I mean fingers to keyboard!), think about what your clients or audience need. Do they need encouragement? Helpful tips? Reminders about upcoming events or sales? Something to laugh about? Knowing this will help you choose a topic that serves your mission and your clients well.

Question 3. Who benefits from working with me?
It’s hard to write a newsletter for a generic someone. You need to know who you’re writing for. Think about what makes you and your business special, and how your unique blend of service, talent, and personality helps your customers. Who else would benefit from working with you? Who do you want to work with?

Knowing what you have to offer, who it benefits, and who your ideal customers are helps you make stronger connections with your audience and can help you choose useful and interesting topics for your newsletters.

Need more help?
If you’re still having trouble figuring out what to write about, or how to serve your clients and your business with your newsletter, let’s talk! Right now I'm offering personalized coaching sessions focused on what you need help with the most...for $20 off the usual price!

Have a gorgeous week!

Spring Fever Special

Get $20 off custom coaching sessions focused on what you need for your business to blossom. These sessions are personalized to fit your unique needs and can help you:
  • Choose newsletter topics, timing, and tone
  • Determine who your ideal clients are
  • Clarify your mission and brand
  • Set goals, make a plan, and stick to your plan!
Learn more about custom coaching here.

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