View in browser
Join PATA now | April 21, 2016
Final call for PATA Gold Awards 2016 submissions
"Take advantage of this prime opportunity for tourism industry stakeholders to come together and share your outstanding achievements. Your good examples can be powerful tools to open new perspectives and ignite change towards our common aspiration of creating a responsible and sustainable tourism industry in the Asia Pacific region.” - Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office (MGTO)
Apply now

View brochure
Conversing with huge China Outbound Tourism data
The Digital Hub @PTM 2016 - Call for Exhibitors
Meet John Koldowski, Head of the Service Innovation & Development Unit, College of Innovation at Thailand’s Thammasat University as well as a member of the Tourism Action Group (TAG) at the same institution. John specialises in the capture, analysis and interpretation of information concerning tourism shifts, movements and/or trends. Join his session to get direct China Outbound Tourism insights now!
Exhibit your tech, digital or online solution at the Digital Hub at PTM 2016 to more than 1,000 delegates from over 60 tourism destinations across the world, including tour operators, national/state/city tourism organisations, hotels, airlines and other travel-related organisations. Booth space is allocated on a first-come, first-serve basis.
Join him from June 13-15 in Bangkok!

Download Exhibitor Package
Fast forward 2050
Evan reflects on PATA’s impressive 65 years of history and also looks ahead to 2050.

“The 65th anniversary of the Pacific Asia Travel Association is truly a momentous occasion. From its founding in 1951, PATA has grown to be a leader in tourism advocacy research and events in the Asia Pacific region and beyond. PATA provides a unified voice for member chapters, organisations and individuals to guide the tourism industry. On behalf of the PATA Hawai’i board and members, I offer wholehearted congratulations.” 

Looking forward...

“By 2050, Hawai'i will have reinvented itself many times over to cater to emerging markets and guests preferences. Its role will expand as a Pacific crossroads and cultural melting pot, continuing to integrate culture and aloha in its identity.” 
About PATA

65th Anniversary


Evan Jordan, Ph.D., Chairman, PATA Hawai’i Chapter
Hoteliers face taxing issues in China

Hotel owners and operators in China are preparing for a significant change in taxation rule from May 1, 2016. This date marks the introduction of Value Added Tax on so-called 'lifestyle services' in China embracing F&B, hotels, travel services and spas. A bulletin issued by KPMG states that businesses operating under the heading of lifestyle services will pay VAT at six percent. They are currently subject to a Business Tax of five percent - although it must be stressed that these two taxes are assessed on different bases.

KPMG advises that whilst most services offered by the hospitality sector will be subject to a uniform six percent VAT 'they will still need to unbundle and portion their package prices for the purposes of issuing special VAT invoices for their non F&B components such as accommodation, conferences and events'.

PATA's senior management team is monitoring this issue in tandem with Board members and the Association's hospitality Committee.
More details

PATA and Reef-World sign new organisational partnership


PATA and the Reef-World Foundation (Reef-World) have announced a new organisational partnership, recognising the positive impacts that their mutual support and endorsement can have in the areas of marine conservation and in the sustainable development of marine initiatives and opportunities.
Read More

Press Releases
University of Guam to host PATA Youth Symposium May 2016


Under the theme ‘Weaving Our Islands’ Tourism Future Together: Protecting culture, enhancing quality of life and generating an environmentally friendly island experience’, the Symposium will commence prior to the PATA Annual Summit 2016 and aims to attract hundreds of young professionals and students from the Pacific Islands and other destinations.
Read More

Press Releases

Travel Demand for Asia Pacific to grow by 4.6% each year until 2020


International visitor demand into the Asia Pacific region is forecast to grow at an average rate of 4.6 percent each year to reach in excess of 657 million by 2020. This is the top line prediction contained within the Executive Summary Report of the PATA Asia Pacific Visitor Forecasts 2016-2020 released today.
Read More

Press Releases
The Foundation awarded the 2016 PATA Foundation Scholarship to Miss Regina Ann Nedlic of Guam Visitors Bureau and the Keller Memorial Fund Scholarship to Miss Cholada Siddhivarn of Tourism Authority of Thailand. Both of them will be attending the 38th Executive Development Institute for Tourism (EDIT) Programme at the University of Hawaii at Manoa in June 2016.

The Foundation would like to congratulate both winners and thank Mrs Gloria Henderson, PATA Life Member for her generous donation to the Fund.
Read More



Regina Ann Nedlic

Guam Visitors Bureau
Cholada Siddhivarn

Tourism Authority of Thailand
PATA CEO BLOG: "Ubuntu" - We are because you are, and since you are, I am
I have just returned from South Africa where I heard for the first time the term ‘Ubuntu’ which means we are because you are, and since you are, I am. This refers to our humanness or our humanity towards others. To me this represents what PATA is all about. I joined this organisation to share our humanity with others and help destinations and communities develop tourism as a mean to improve people’s lives.
Read More




It is up to divers and dive operators to take responsibility.“
Key insights from PATAmPOWER

Mixed direction of IVAs growth for Northeast Asia in 2016

Japan and Chinese Taipei saw strong starts in 2016, reporting year-on-year growth of 36.4 percent and 12.6 percent respectively in February. Korea (ROK) recovered from last year’s setback with a reported 7.4 percent y-o-y increase for the same month. In contrast the SARs of Hong Kong and Macao once again experienced drops in recorded IVAs.

Find out more on latest international visitor arrivals at
PATA Publication

China Outbound Tourism Yearbook 2014-2015 is now available

TheYearbook compiled by China Association of Travel Services (CATS) and Ivy Alliance Tourism Consulting, is the ‘white paper’ of China outbound tourism market development and forecasting. It contains authoritative and comprehensive information and analysis on the fast expanding China outbound tourism market as well as valuable guidance to domestic and overseas tourism trade.

For more information, please visit
PATA Store or contact the publications team at

Almulla Group Est.

As an upcoming Destination Management Company in the UAE and part of the Almulla Group Est., the company delivers personalised, high-quality and reliable services to their guests and business partners.

Whether it is groups, families or individuals, VIPs or business travellers, they offer end to end solutions, be it hotel accommodation, visa services, airport meet & greet, ground handling services, transport, tours and excursions, pre-designed or tailor-made packages.

PATA India Chapter held seminar themed “Tourism is Growing : Seize the Opportunity”

PATA India Chapter conducted a seminar for their members and the trade on April 5, 2016 at the PARK Hotel, New Delhi. The chapter invited PATA CEO, Mario Hardy and the advisor, John Koldowski, to share global perspectives on “Tourism is Growing : Seize the Opportunity”. Read More.

PATA San Diego Chapter sets sales event

The PATA San Diego Chapter recently held a highly successful "Ocean, Seas Ocean, Seas & Rivers of PATA's Destinations" program that attracted over 120 travel agent and PATA chapter members, at the Silver Gate Yacht Club, Shelter Island, San Diego, as procured by Chapter Vice Chair and SGYC member, Gail Strickland. Read More.


Say yes to a 'Wiwaha Exotic Wedding' at InterContinental Bali Resort

Begin your married life together at the award-winning InterContinental Bali Resort. Taking its name from the Balinese word for marriage, the Resort’s new ‘Wiwaha Exotic Wedding’ package is designed for weddings of up to 40 guests. It can be customised to suit your needs and it also includes a three-night honeymoon stay in a private Club Intercontinental room with full Club benefits. Weddings and events at InterContinental Bali Resort are coordinated by a highly professional team of wedding planners who handle every detail of your ceremony and your celebration from start to finish, leaving you free to relax and enjoy the happiest day of your lives. Read More.

Questex: Hotel Management Summit strives to assist hoteliers in deriving successful business directions to boost profitability

The Hotel Management Thailand Summit (HMT), produced by international conference powerhouse Questex Hospitality Group, is set to welcome more than 30 international speakers and 150 delegates in Bangkok on 24 May 2016. HMT Summit provides a one-stop strategic platform for Corporate CEOs/Presidents, COOs and CFOs, VP Operations, Property GMs, Financial Controllers, Operations Directors and property owners. Read More.

PolyU: Master’s Degree in International Wine Management grooms future leaders of global wine industry

Professor Jeannie Cho Lee, Professor of Practice (Wine) of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and Master of Wine (MW), hosted a wine masterclass to introduce to participants the wines of the world. The masterclass was designed for those who would be interested to find out what the SHTM’s Master of Science (MSc) in International Wine Management programme has to offer in terms of advanced knowledge and career prospects. Read More.
PATA Premier Partner

PATA Premier Media Partner
PATA Strategic Partners
PATA Preferred Partners
PATA Alliance Partner

PAS 2016 Media Partners