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Join PATA now | September 27, 2018
Joint UNWTO and PATA Session:
"Connecting Asia and Europe through the Silk Road"

The World Tourism Organization (UNWTO), the Ministry of Tourism of Greece and the Region of Central Macedonia have partnered together to organize the 8th UNWTO International Meeting on Silk Road Tourism in Thessaloniki, Greece on 10-12 October 2018.

Together with the Pacific Asia Travel Association (PATA), a joint session will take place examining how - by leveraging marketing and technical platforms - destinations can maximise promotion via storytelling techniques that drive tourism in new markets. Speakers include PATA CEO Dr. Mario Hardy and PATA Regional Director Daniela Wagner, as well as senior executives from TCI Research, TripAdvisor, ECA2, Thessaloniki Convention Bureau, Esplorio, Mastercard, TravelBeat and Leading Culture Destinations.

This international Silk Road meeting will be hosted for the very first time by a European Silk Road Member State, and focus on the overarching role and relevance of the Silk Road within a globalized tourism framework.

We invite all international partner agencies, interested stakeholders from around the globe, both public and private, to attend this event. Participation in the joint UNWTO and PATA session is free of cost; only registration for the event is required.

Pacific Tourism Insights Conference 2018


PATA Destination Marketing Forum 2018
PATA welcomes National Geographic Traveller (UK) as its newest media partner


PATA members and the editorial teams of both National Geographic Traveller (UK) (print and digital) and the Travel Trends series of publications will work together to create editorial content covering this region.
Read more

Press Releases
Attend PATA and STR's CAHTA workshop in November


Obtain practical skills in analysing data to identify historical trends and consumer patterns through foundational metrics and methodologies used by the hotel industry in this training programme by PATA and STR.
Register now

Visit event page
PATA honours PATA Chapters and Student Chapters in Langkawi, Malaysia


These awards highlight PATA Chapters and Student Chapters' voluntary efforts in supporting the Association’s values in working towards the responsible development of the travel and tourism industry.
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Press Releases
PATA Recovery Advisory Group ready to assist destinations in need


The PATA Recovery Advisory Group assists member destinations in identifying key challenges facing the sector and providing turnaround strategies during periods of sudden decline in tourism arrivals and earnings as a result of natural or man-made disasters.
Read more

Press Releases
The Connected Visitor Economy Bulletin - 8th edition 2018 now available


Find out where the majority of food waste actually occurs, and how to reduce waste and thus save money by downloading a complimentary copy of the PATA VE Bulletin now available at the PATA Store.
Download now

PATA Store
Key insights from PATAmPOWER

Australia enjoys surge of arrivals from Asia in 1H2018

Australia welcomed over two million international visitor arrivals from Asia in the first half of 2018 – an 8.5 percent increase compared to the same period last year. The sub-region of South Asia (+27.4%) was the most dominant source market in terms of percentage growth during this period. Nevertheless, arrivals from Northeast Asia remained the number one source market with solid year-on-year growth of 9 percent, thereby boosting its share contribution from 57.86 percent in 1H2017 to 58.13 percent in 1H2018.

Acquire more data and insights on international visitor arrivals at
PATA Publication

PATA Issues & Trends – 1H2018 is now available

Over the last decade, travel distribution has changed dramatically from the traditional wholesale model to the evolution and market dominance of OTAs. Meanwhile, operators continue to seek high yielding direct business within a dynamic and shifting market and grapple with the entry of Airbnb to the marketplace and the new challenges it presents. With the ever-increasing number of consumers travelling, a range of alternative travel distribution solutions have emerged for operators to partner with to expand their sales mix, top-up occupancy levels, add value and clear distressed inventory.

In this issue of the Issues & Trends, Bartercard examines the evolving and changing face of tourism distribution solution models and the innovative ways in which savvy operators are using them to drive their business.

For more information, please visit or contact the Publications team at
Sichuan Tourist Hotel Association

Sichuan Tourist Hotel Association was established in March 2015. The working principle of the association is to "serve the government, serve the industry, and serve enterprises" with a purpose of self-discipline, safeguarding of legal rights, education, communication and development. Visit for more information.

Beijing HuaYu Culture & Tourism Development Co., Ltd

Beijing HuaYu Culture & Tourism Development Co., Ltd is an innovation-oriented strategy operation platform and industry service provider of Chinese cultural tourism industry. They aim to construct an ecosphere of the cultural tourism industry, and developing projects on cultural tourism resource integration, tourism development consultation and tourism talent training.
Visit for more information.

PATA Canada Vancouver Capilano University Student Chapter: Student-led podcast contributes knowledge to world tourism day

PATA Canada Vancouver Capilano University Student Chapter is celebrating World Tourism Day on September 27 by launching "PATA Cap U Podcast", a free audio show that discusses innovative topics in the tourism industry. Podcast episodes will be released onto the student chapter’s new website,, on a regular schedule. Local and international tourism professionals are invited to participate in this ongoing project by sharing their wisdom and insights on future podcast episodes. Read more


New UNWTO report helps cities manage impact of tourism

A new World Tourism Organization (UNWTO) report aims to help manage growing urban tourism flows and their impact on cities and residents. ‘Overtourism’? Understanding and managing urban tourism growth beyond perceptions’, was launched today during the 7th UNWTO Global Summit on Urban Tourism, in Seoul, Republic of Korea (September 16-19, 2018). Read more
Jordan to host 10th World Economic Forum on the Middle East and North Africa

In partnership with the King Abdullah II Fund for Development (KAFD), the World Economic Forum on the Middle East and North Africa will be held at the Dead Sea in Jordan on 5-6 April 2019. This will be the 10th meeting in Jordan and 17th meeting in the region. The meeting will convene over 1,000 government, business and civil society leaders from more than 50 countries. Read more

Centara set to open three more hotels in Laos in 2020

Centara, Thailand’s leading hospitality group led by Suthikiati Chirathivat, Chairman of the Board, has inked a management MOU with Asia Investment, Development & Construction Sole Co., Ltd (AIDC), a well-established investment and construction company in Laos. The agreement paves the way for Centara to enter into management agreements for three hotels in Laos with a combined total of 214 keys in capital city Vientiane and historic destination Luang Prabang. Read more
GLP Films and SeaTrek sailing adventures win 2018 Magellan award for cruise marketing video

Travel Weekly announced GLP Films’ Cruise Marketing Video for SeaTrek Sailing Adventures as a 2018 Magellan Award gold winner in the “Cruise Lines” category. The winners were selected from entries spanning the U.S. and around the world by a panel of top travel industry professionals. The Magellan Awards honour outstanding design, marketing, and services in a broad range of industry segments including Hospitality, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators, and Ground Transportation. Read more
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