AEC to Hold New Sales & Marketing Workshop in June
Wauconda, Illinois; April 21, 2015 â€“ The Aluminum Extruders Council (AEC) will present a newly developed educational offering with the AEC Sales & Marketing Workshop, scheduled for June 8-10, 2015 at the Loews Chicago Oâ€™Hare Hotel in Rosemont, IL. The Sales & Marketing Workshop is intended to benefit managers and leaders in extrusion sales and marketing, as well as extrusion business leaders.
The program is divided into three distinct sessions over two days that cover an array of topics important to better understanding the extrusion business and the unique markets served by aluminum extrusions. Session I: Extrusion Markets will cover the current aluminum extrusion market dynamics with speakers that will address extrusion supply and demand, forecasts for key extrusion end markets, extrusion billet supply issues, and more. Session II: Marketing Strategies will feature speakers that will outline how extruders can develop strategic offerings for the markets and customers they serve. Session III: Marketing Your Brand will provide practical applications and unique methods to help extruders market and position their brands through a variety of avenues, including development of social media, public relations and media strategies, and prioritizing resources for strategy execution.
â€œEvery effort is being made to ensure this is a valuable educational event,â€ said Jeff Henderson, AEC Director of Operations. â€œThis is not an event on â€˜How to sell extrusionsâ€™. Extruders already know how to do that. This year alone over 4.5 BILLION pounds of extrusions will be sold by our industry. This workshop will be about how our industry can sell and market products using the best ideas available today.â€ The goal of the workshop, noted Henderson, is to equip AEC members with the tools, tactics and strategies that will take the industry to the next level.
AEC Sales & Marketing Workshop presentations will include:
Session I: Extrusion Markets
Extrusion Industry Outlook; Timothy Hayes, Principal of Lawrence Capital Management
Extrusion Overview; Lynn Brown, Managing Principal for the mid-Atlantic office of Consulting Collaborative
Aluminum Producers Industry Analysis; Matt Aboud, President of Hydro Aluminum Metals USA
Session II: Marketing Strategies
Segmentation; Tom Leary, Marketing Director of Alcoa Knoxville Operations
Value Stream Mapping; Lynn Brown, Consulting Collaborative
Value Selling; Jeff Henderson, AEC
Strategic Pricing; Ryan White, founder and managing partner of Insight2Profit
Session III: Marketing Your Brand
Beyond the Website: Social Networking and Internet Marketing for Manufacturing Companies; Vladimir Seizovic, Consulting Collaborative
Using AEC as Your Media Partner; Jeff Henderson, AEC
PR & Branding; Sarah Siewert and Remi Gonzalez, PCI Public Communications, Inc.
Priority Planning; Lynn Brown, Consulting Collaborative
The content of this program will be reviewed by AEC counsel and fully vetted to meet the most rigorous antitrust standards.
Open to AEC members only, the Sales & Marketing Workshop is just one of many workshops and educational programs offered periodically to keep AEC members apprised of the latest technology, information, and regulations pertinent to the aluminum extrusion industry. For more information about this or other AEC programs, visit www.AECmeets.org.
The Aluminum Extruders Council (AEC) is a progressive trade association dedicated to advancing the effective use of aluminum extrusion in North America. AEC is committed to bringing comprehensive information about extrusion's characteristics, applications, environmental benefits, design and technology to users, product designers, engineers and the academic community. Further, AEC is focused on enhancing the ability of its members to meet the emerging demands of the market through sharing knowledge and best practices.
Nancy Molenda, Communications Manager