View this eUpdate in your browser

Giving to houses of worship, religious organizations down 2.2 percent when adjusted for inflation

The Giving USA Foundation today released Giving USA: The Annual Report on Philanthropy, its 58th annual report on giving in America. A key finding this year is that giving to religion declined 2.2 percent (adjusted for inflation) from 2011 to 2012.

From Giving USA: The Annual Report on Philanthropy:

Inflation-adjusted giving to the religion subsector declined 2.2 percent. Similar to 2011, reports released from various research institutions in 2012 analyzing religious trends reveal declining attendance and religious affiliation among Americans. These trends deeply impact giving to support houses of worship, in particular.

“These findings are very troubling for houses of worship and religious nonprofits that depend on the gifts of members and supporters to accomplish their missions,” says Rick Dunham, President+CEO of Dunham+Company.

“While religious organizations continue to receive the largest share of total U.S. charitable giving (32 percent in 2012), the fact that religion is the only subsector of U.S. giving that did not show growth indicates a significant shift in giving – a shift religious nonprofits must understand as they develop donor acquisition and cultivation strategies.”

Get the full Giving USA 2013 report here:

Like Giving to religion in U.S. declines, Giving USA study shows on Facebook   share on Twitter   Google Plus One Button
Forward this email >
Has your email address changed? Update your preferences.   
You may unsubscribe from our eUpdates at any time.
Dunham+CompanyVisit the Dunham+Company RSS feedVisit the Dunham+Company Linked In pageVisit the Dunham+Company Twitter page Dunham+Company, Cause+Effect. Visit the Direct Marketing Association website View the Giving Institute website Visit the Dunham+Company Facebook page