A curated collection of interesting things from WA Alumni and Faculty.
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Wizard Academy New Year

 

We have classes coming out of our ears.

It is 2015, and already the list of interesting classes is growing like grape vines in spring. Below is a short list of the ones that are happening in the next few months.

Money and Love - February 13-14
Dr Nick Grant and Jean Backus held this class last year for the first time. Due to popular demand, we made it an annual event! Two days of wine, discussions of love and communication, practical tips on financial help, amazing food, and even some dancing.
Dancing is optional, much to my relief....

Brandable Chunks - February 18-19
Chris Maddock and Jeff Sexton have sold out this class last year and we ran out of rooms on campus. This is a class focused on writing and developing the message for your company into memorable pieces that can be repeated throughout all of your marketing and communication.
Plus, Chris makes writing feel sexy, and Jeff Sexton brings up the average IQ in the room by 30 points just by walking in.

Public Speaking 101 - March 4-5
This is the first time we've held this class in 2 years. You'll get practical and fun tips on speaking in public, and you'll get a personal-up-close sighting of that rare and elusive bird called "Steve Rae". 

Direct Response Ad Writing - April 29-30
This class has been held twice and sold out both times. This time around, one of our featured guests will be Ryan Deiss. Yes, THAT Ryan Deiss.  He'll be adding thoughts about offer packaging to the already packed two days.

If you want to get rooms on campus for any of these, let me know soon!

**************
Below is a list of truly interesting things our Alumni are doing in 2015.

There's also a fiddle album down there.

I'm just saying.


VC - Daniel Whittington

Michael Drew on "Standout Authority"

Michael Drew has been involved with the Academy from very early on, and he had a hand in getting the Wizard's books read around the world! In this podcast he talks about the lessons he's learned over 20 years of promoting books into the NYT's Bestseller List.

Estimate Time To Listen: 7 minutes
 
How To Choose The Right Location For Your Business

The Eisenbergs have done it again. We recently talked about their Buyer Legends release, and now we're talking about their new startup "Ideal Spot". This article gives you a great synopsis of why they built this one, but take time to roam around the site.

Estimate Time To Read: 4 minutes, 5 seconds
Heroes Don't Play It Safe: A Customer-Centric Case Study

Jeffrey Eisenberg tells the story of how Timberland completely overhauled its company as it redefined its focus and customer approach. What would you do if you were put in charge of a successful legacy brand?

Estimated Time To Read: 6 minutes, 52 seconds
Cranberry

David McInnis has started a new company called "Cranberry". If you recognize his name but haven't met him, it could be because you stayed in the room he built at Engelbrecht HouseOver the last 20 years, he developed "News Marketing" as a content marketing discipline. Cranberry takes that knowledge and history and connects it to a self-service platform primed for small and mid-sized businesses.

You can check out the whole story here!


Inside the VC's Office

I've really enjoyed curating this newsletter, and I want to make sure we're drawing attention to a wider group of Alumni. If you've got something you've written, videoed, or recorded, please email it to me! I'd love to include it in an upcoming list!

Remember that it has to be published on your own before I can post it. I'm only going to link to it, so it has to be posted somewhere prior to you sending it to me.

email me at "daniel@wizardacademy.org"
 
Jack White, cell phones, and the art of capturing a moment

This article is only here because I've been thinking about it recently, and I like this guy's approach. Jack White has been banning all use of cell phones at his concerts, and that started a conversation during his Austin show recently.

Estimated Time To Read: 4 minutes, 16 seconds
Fiddle Whamdiddle

Roots Music Report listed the album of one of our friends (and Alum) in the Top 50 folk albums of 2014! If you've ever attended a class with Vi Wickam, you've heard him fiddle. You can listen and by the album on their website!
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