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Simple Marketing Now... the latest news on the simplifying front
Welcome to the Spring 2010 Issue of the Simple Marketing Now e-newsletter!

In this issue, I explore customer feedback in a social world, digital visibility and customer service, since all three interconnect.

You'll find insights, highlights and resources to simplify the process of exploring and experimenting with social media marketing tools. 

Please feel free to forward this e-newsletter to others who might be interested [note the "Forward To A Friend" option at the bottom of this document], and don't hesitate to contact me with questions.

Thank you for reading and for your encouragement and support!

Warm & Simple Regards,

Chief Simplifier 
Simple Marketing Now

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Simple Marketing Insights about Social Media Marketing & Customers...

This Tuesday 5/25/10, I'm leading a Social Media Club North Jersey event about customer feedback in a social world.

It's a topic that fascinates me. Inevitably, it comes up when I speak with those new to the tools of social media marketing. In these discussions about integrating social media into traditional marketing, someone will ask "what about negative feedback?" Despite so many benefits associated with engaging in conversation with potential customers or clients, we fear criticism. We'd rather ignore or not participate rather than hear what others might have to say about us.

That's fair, but think of the missed opportunities associated with not participating when our customers are...

Yes, there can be bad even some ugly, but there's also lots of good that can come out of our interactions with customers.

Interestingly, when I analyze what goes into stellar retail customer experiences and customer service, I see that a willingness to engage with customers is front and center. Zappos is a great example.  They engage across all social tools: from the telephone to Twitter and other digital networks.  The result: buzz-worthy loyalty and strong digital visibility.

We'll be discussing these examples and others during "I love you. I hate you. Customer Feedback in a Social World." as well as detailing how to optimize customer interactions and manage your social reputation.  Hint: consistency, commitment to customers and guidelines, both internal and external, play a big role!

What are your thoughts on the subject? I'd love to include them in my wrapup post of this Social Media Club North Jersey event.

In Recent News...

Age of Conversation 3 is now available for purchase from Amazon! Read Press Release: Age of Conversation 3 Highlights Social Media Best Practices for more information.  Proceeds from the sale benefit Make-a-Wish Foundation.

Curious how Twitter makes business sense? Check out the first business book written via Twitter from Diva Marketing's Toby Bloomberg. It's titled Social Media Marketing GPS. A Guide to Social Media, 1 Tweet at a Time.  For more information, go to eBook - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy and download a free copy. [Note: Thank you, Toby, for inviting me to be part of this book!]

Honored to be recognized...

Social Media Marketing Resources from The Simple Marketing Blog:

Are you thinking about integrating social into your marketing strategy to improve your digital visibility? Would you like more resources to refer to? Let's talk!

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