In this issue:
- Quantifying Civilization
- Rush Hour Shoes
- Warehouse Sale This Saturday
I took a break from the VELOCITY 2010 conference and rode to the Copenhagen street corner billed as the busiest intersection in the city. A meter there counts the number of bikes that pass by as they cross the bridge. 27 cyclists cruised by during one light change; 15,000 in all on that day; and 1,815,570 so far this year. Quite cool. The stream of cyclists felt like the very definition of freedom and self-reliance. And people looked happy and alive as they pedaled along on their way to work or school—it was a collective experience of a high order. I submit that this counter is as good a “civilization meter” as anything that history has provided.
Traditionally we have used other data to decide what makes a great civilization.
If cultural output is the yardstick, Egypt and Classical Greece are looking pretty good. But did enough of the community share in the greatness? If civilian enlightenment is the measure, China during the Sung dynasty (9th Century) comes out well: their civil servants had to pass tests that included writing poetry and painting landscapes. What about those who never took the test?
The US considers itself highly civilized based on education standards, citing statistics about how many people have college degrees. But Native Americans – who greatly value their connection to nature – might see things a bit differently.
Whichever aspect of civilization you value more, it seems fundamental that a truly civilized society has to be one in which the greatest number of people feel safe and secure as they move around and congregate in their public spaces. This is where life, liberty, and the pursuit of happiness take place, where they are visible. And you can judge the greatness of a city by the percentage of people using and enjoying the public spaces.
This brings us to bikes.
The Danes consider themselves as civilized as it gets. They take pride in their egalitarian and democratic principles, and they have become tireless advocates of rights for pedestrians and cyclists. More than one third of Danes ride a bike everyday to school or work. They have become synonymous with cycling (along with the Dutch). Over the last 50 years they have weaned themselves away from cars in urban areas, and they have increased the amount of public spaces devoted to pedestrians, cyclists, sidewalk cafes, etc. Denmark now leads the Livable Cities initiatives internationally. And they can quantify the advance of their civilization:
- 16% of all transportation trips taken in Denmark are by bike
- 45% of all kids ride a bike to school everyday
- 25% of all parents bike their toddlers around the cities
- 20% fewer bike injuries have occurred as cycling has increased 20% in recent years
- 9% of the population in Denmark suffers from obesity
- (30% of the US population suffers from obesity. We ‘lead’ the world in this metric)
Rush Hour Shoes
If you would prefer to analyze Shoes rather than Statistics, here is a gallery showing a cross section of the footwear that you see on the Copenhagen bicyclists during rush hour. We sell some cyclist shoes and socks that are on sale through July 30th.
Warehouse Sale this Saturday
If you happen to be in the Bay Areas next week, please come to our first ever warehouse sale. We’ll have bikes, samples and all kinds of things. The location is right on Harrison Street. More details on our website.