Bees and other pollinators play a crucial role in the future of our economy, well-being, and the fight against climate and nature breakdown. These little guys are heroes and put simply: without bees we humans are in serious trouble. Across society we often undervalue nature and what it does for us. The truth is, if we want an economy that provides for everyone’s needs in the long term, we really need to look after bees along with the rest of our natural environment

Friends of the Earth estimate that bees pollinate 75% of our main food crops worldwide, including some of our favourite produce like apples, strawberries and tomatoes. In a world without bees, scientists estimate that it'd cost over £1.8 billion every single year to pollinate UK crops by hand. Feeding ourselves and maintaining the economy would be very difficult. A healthy pollination system translates to a healthy ecosystem. Without bees we would find feeding the planet impossible.

Honey bees are special because they not only pollinate crops, but give us something back: honey. Sustaining honey bee numbers through bee keeping means the pollination of crops and plants to crucially enable us to continue to produce plants and foods, and to make delicious honey.