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North American Quitline Consortium
September 2011


Make Sure to Join Next Week's Webinar on Graphic Health Warning Labels!
Join us for the seminar on Wednesday, September 14, dedicated to preparing the quitline community for graphic health warning labels, A Plan for Ensuring Adequate Access to Quitlines: Feedback from our Members.

During this webinar members will provide feedback to a draft report, developed by NAQC in partnership with members of the Advisory Council, that outlines seven critical questions that must be addressed as we prepare for enhanced health warning labels. The report features recommended actions for federal agencies, NAQC, quitline funders and service providers and will be distributed to members prior to the webinar.

Please note that a new webpage has been developed on Graphic Health Warning Labels and will be updated frequently with important news and resources.
» learn more

TODAY! September “Coffee Break” Call on Web Enrollment for Cessation Services!
The NAQC “Coffee Break” series is a monthly 30-minute webinar designed to serve as an informal forum to discuss current, upcoming, and potential quitline-related research; facilitate communication and interaction between researchers; and create and support connections between researchers and quitlines.
The next call will be today (Thursday), September 8, from 2:00-2:30 p.m. Eastern Time (11:00-11:30 a.m. Pacific Time). Peter Selby (Centre for Addiction and Mental Health, and University of Toronto) will present on “Web enrollment and self assessment for NRT: feasibility and quit rates.” The presentation will aim to demonstrate that web-based smoking cessation intervention approaches ensure wide reach and ease of recruitment with little to no decrease in effectiveness. It is strongly recommended that you test your system in advance of the call time to ensure you can access the webinar features. For more information about the speaker or topic, click here.  Call-in information is available on the NAQC website at http://www.naquitline.org/?page=CallInformation. Presentation slides are posted on the same page.
The August call featured Shu-Hong Zhu (University of California San Diego) presenting on “Report from an ongoing study: the Asian Language Quitline Project.” The presentation slides and call recording are available here
 »learn more

Update on NAQC FY2011 Brief Budget Survey !
Thanks to everyone who has completed the FY2011 budget survey so far! As of Tuesday, September 6, 40 quitlines have started their budget surveys, 18 (of the 40) have completed it. The survey will remain open until September 15. If you have received a survey link but have not yet opened the survey to complete your contact information, please do so as soon as possible. While most respondents will be able to come back to the survey at any time to complete additional questions, there are a few systems where Survey Monkey is not able to recognize a computer as having started the survey already due to firewall or cookie settings. To determine whether your computer system is one of these, follow the instructions on the opening page of the survey

NAQC and our advocacy partners will be using that information to continue to make the case for maintaining and increasing quitline budgets, especially given the upcoming introduction of the new FDA warning labels with the 1-800-QUIT-NOW number. The survey asks about:
  1. FY2011 budget numbers
  2. FY2011 budget sources and percentages of funding
  3. FY2012 budget estimates
  4. FY2012 budget sources and percentages of funding
  5. The impact of any budget changes during FY2011 or from FY2011 to FY2012.
A PDF copy of the survey questions is available on the 2011 survey page of the NAQC website.  We plan to modify future survey instruments so we can avoid having to repeat this process next year.

Please contact NAQC’s Director of Research, Jessie Saul, if you have any questions or concerns about the revised survey timeline or the upcoming brief budget survey. (jsaul@naquitline.org, 800.398.5489 ext 702). PDF copies of your FY2010 survey responses are also available upon request. Thank you in advance for your consideration.
» learn more

NAQC 2012 Conference! SAVE THE DATE!
The 2012 NAQC conference will be an ancillary meeting to NCTOH in Kansas City, Missouri. QUITLINE INNOVATION AND SUSTAINABILITY: Exploring Strategies and Seizing Opportunities in Challenging Times will begin early on August 13th and conclude late-afternoon on the 14th. More information regarding conference goals and objectives, tracks, registration and the abstract submission process is coming soon. In the meantime, if you have questions or if you are interested in serving on the conference planning workgroup please contact Tamatha Thomas-Haase at tthomas-haase@naquitline.org.

Find more NAQC News in our Newsroom or go back to top.

Tobacco Control

FDA has a New Docket Open for Public Comments!
FDA has a new docket open for public comments: Harmful and Potentially Harmful Constituents in Tobacco Products and Tobacco Smoke (FDA–2011–N–0271). The docket is open until October 11, 2011
For more information, visit http://www.fda.gov/TobaccoProducts/GuidanceComplianceRegulatoryInformation/ucm198169.htm.
» learn more

The Washington Post Article by Kathleen Sebelius: How we can Protect our Youth from Big Tobacco!
"Of course, tobacco use is a serious health danger for Americans of all ages. In recent years, smoking rates have stopped falling for adults as well as youth. And tobacco remains not only the No. 1 cause of preventable death in the United States, killing 443,000 people a year, but also a huge drain on our economy, costing nearly $200 billion a year in lost productivity and added health-care costs — more than the economies of New Mexico, West Virginia and Maine combined.

That’s why the Obama administration is also doing more to help the 70 percent of adult smokers who say they want to quit. Thanks to last year’s health-care law, all Americans in new health plans can get smoking cessation counseling without paying a co-pay or deductible. In addition, Medicare has changed its policy to begin covering voluntary tobacco cessation counseling for seniors before they get sick. And each of the new graphic warning labels will include a toll-free number, 1-800-QUIT-NOW, for people who want to kick the habit.

In the end, the most effective way to prevent tobacco addiction is to stop people from starting. And we know that most smokers start young; nearly 90 percent of adult daily smokers smoked their first cigarette before their 18th birthday. As a 1981 internal tobacco company". 
» learn more

Tobacco Firms Sue FDA Over New Graphic Warnings!
"Four of the five largest U.S. tobacco companies sued the federal government Tuesday over new graphic cigarette labels that include the sewn-up corpse of a smoker and a picture of diseased lungs, saying the warnings violate their free speech rights and will cost millions of dollars to print."
» learn more

Find more Tobacco Control in our Newsroom or go back to top.


Smoking-Cessation Prevalence Among U.S. Smokers of Menthol Versus Non-Menthol Cigarettes.
Delnevo CD, Gunderson DA, Hrywna M, Echeverria SE, Steinberg MB. Am J Prev Med. Online First August 15, 2011.  
This study examined whether smoking menthol cigarettes make it harder to quit than smoking non-menthol cigarettes, and whether this relationship differs by race/ethnicity. The results showed that menthol cigarette smokers were about 9% less likely to have quit smoking overall compared with those who smoked non-menthol cigarettes. But in looking at quit rates among certain ethnic groups who smoke menthol cigarettes, Hispanics of Puerto Rican origin were 43% less likely and African-Americans were 19% less likely to quit smoking. The authors concluded that these findings support the recent calls to ban menthol flavoring in cigarettes.

State Preemption of Local Tobacco Control Policies Restricting Smoking, Advertising, and Youth Access – United States, 2000-2010.
Centers for Disease Control and Prevention. MMWR Weekly. August 26, 2011;60(33):1124-1127.
CDC has been tracking state preemption of local tobacco control laws. This study examines policy changes from December 31, 2000 to December 31, 2010. Preemptive state tobacco control legislation prohibits local jurisdictions from enacting tobacco control laws that are more stringent than state law. The three types of policies that CDC has been tracking include those that restrict smoking in workplaces and public places; restrict tobacco advertising; and restrict youth access to tobacco products. Results showed that while the number of states that preempt local smoking restrictions has declined (from 18 to 12), there has been no progress made in reducing the number of states that preempt local advertising restrictions (18) and youth access restrictions (21 to 22).

Promoting Calls to a Quitline: Quantifying the Influence of Message Theme, Strong Negative Emotions and Graphic Images in Television Advertisements.
Farrelly M, Davis KC, Nonnemaker JM, Kamvab K, Jackson C. Tob Control. 2011 Jul;20(4):279-84. Epub 2011 Feb 2.
This study was designed to understand how effective smokers’ quitline television advertisements are based on their focus and portrayals of negative emotions and/or graphic images. A media analysis was conducted for the New York State Smokers’ Quitline from 2001 to 2009. Ads were categorized by their overall objective (promoting cessation, highlighting the dangers of secondhand smoke (SHS), or other) and by their portrayals of strong negative emotions and graphic images. Results showed that the more ads were shown (measured by Target Audience Rating Points (TARPs)), the higher the call volume to the quitline. Cessation advertisement were more effective than SHS advertisements in promoting quitline calls. Ads with graphic images only or neither strong negative emotions nor graphic images were associated with higher call volume. The authors conclude that both cessation and SHS advertisements can be effective at driving call volume to quitlines, and that while the use of strong negative emotions in ads may be effective at promoting cessation in the population, it does not appear to influence quitline call volume. The authors call for additional research to understand the role of negative emotions in promoting calls to quitlines and cessation more broadly among those who do not call quitlines.

Vital Signs: Current Cigarette Smoking Among Adults Aged ≥18 Years — United States, 2005–2010.
Centers for Disease Control and Prevention. MMWR Weekly; Vol. 60, Early Release, Sept. 6, 2011.
This new report on data from CDC’s National Health Interview Survey shows that the number of American adults smoking declined from 20.9 percent in 2005 to 19.3 percent in 2010. Of adult smokers, 78.2 percent (35.4 million people) smoke every day. In addition to fewer adults smoking, the percent of adult smokers who smoke nine or fewer cigarettes per day (light smokers) rose from 16.4 percent in 2005 to 21.8 percent in 2010. The percentage of heavy smokers (those smoking 30 or more cigarettes per day) fell from 12.7 percent in 2005 to 8.3 percent in 2010. While fewer adults are smoking in 2010 than in 2005, the rate of the decline between 2005 and 2010 is slower than in the previous five-year period.

Find more Research in our Newsroom or go back to top.


Research Opportunities Related To FDA Regulatory Authority Over Tobacco Products!
The recent FDA announcement about placing the 1-800-QUIT-NOW number (ie, the toll-free number that connects callers with their state quitlines) on graphic health warnings provides a unique opportunity to study the impact of these warnings. The new warnings are scheduled to begin appearing on cigarette packs in retail outlets in September 2012, just 13 months from now. To facilitate the development of grant proposals related to the new health warnings, the North American Quitline Consortium (NAQC) will be making resources available to researchers to help support development of proposals for potential funding from NIH and the Tobacco-Related Disease Research Program (TRDRP).

The research opportunities and NAQC resources are described here.

Webinar: Behavioral Health & Tobacco:  The Final Frontier 
Save the date for the webinar, “Behavioral Health & Tobacco:  The Final Frontier,” on September 29, 2011, at 2 pm Eastern Time (90 minutes).

Tobacco is a primary cause of death among people with addictions and/or mental health disorders and negatively impacts recovery from other substances. The Association for the Treatment of Tobacco Use and Dependence (ATTUD) developed a policy statement on integrating tobacco treatment into behavioral health services.  ATTUD is an organization of providers dedicated to promoting and increasing access to evidence-based tobacco treatment.

Webinar objectives:  

•    Describe the effects of tobacco among people with addictions and/or mental health disorders
•    Understand key findings from the ATTUD position paper
•    Learn about relationships among tobacco dependence, withdrawal, outcome and response to treatment
•    Learn specific action steps you can take to integrate tobacco treatment into behavioral health services  

» learn more

Legacy's Community Activist Award! Less than two weeks left until the deadline!
Legacy is pleased to announce the call for nominations for the 2011 Community Activist Award. The award celebrates exceptional individuals who demonstrate extraordinary commitment to creating a tobacco-free world in their local community. Each nominee must be a recognized leader in his or her community with experience spearheading innovative and influential tobacco control projects, especially those that reflect Legacy's mission to build a world where young people reject tobacco and anyone can quit. DEADLINE FOR NOMINATIONS – Friday, September 16, 2011.
» nominate a colleague

Find more Announcements in our Newsroom or go back to top.

Funding for Connections is provided through a contract from the Centers for Disease Control and Prevention. We thank them for their support of this publication. Information and links are provided solely as a service to NAQC members and partners and do not constitute an endorsement of any organization by NAQC, nor should any be inferred.
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