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North American Quitline Consortium
CANADA ANNOUNCES NEW GRAPHIC WARNING LABELS THAT INCLUDE A TOLL FREE NUMBER AND WEBSITE FOR HELP IN QUITTING
 

On Tuesday, September 27, Canada’s Harper government gave final approval for new warning labels on cigarette and little cigar packages. The new regulations will be published soon in the Canada Gazette, Part II. Tobacco manufacturers and importers must be using the new labesl by March 21, 2012 and retailers must ensure that all packages on their shelves feature the new labels by June 19, 2012.

The new regulations include a toll-free number (866-366-3667) for provincial helplines along with a website. According to the official announcement, "The messages introduced today reflect recent research on the health hazards associated with tobacco use and the benefits of quitting," said Minister Blaney. "This is an important initiative for the health of Canadians."

Also now in force are new regulations prohibiting the terms "light" and "mild", and variations thereof, on cigarettes, little cigars and various other tobacco products and accessories.

To view the new labels, visit the image gallery.
 
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