MMWR: Increases in Quitline Calls and Smoking Cessation Website Visitors During a National Tobacco Education Campaign - March 19-June 10, 2012!
Today’s MMWR includes an article titled Increases in Quitline Calls and Smoking Cessation Website Visitors During a National Tobacco Education Campaign — March 19–June 10, 2012.
(page 667) describes CDC’s Tips from Former Smokers campaign and the impact of the campaign on quitline calls and unique website visitors as compared to the same time period in 2011. A fact sheet
with highlights has also been released.
The report indicates that an evidence-based, emotionally evocative national tobacco education ad campaign can substantially increase calls to state quitlines and unique visitors to a cessation website. The increase indicates that many smokers are interested in quitting and in finding out more about cessation assistance, and will respond to motivational messages that include an offer of help. This analysis provides additional evidence that, within the context of comprehensive tobacco control efforts, tobacco education media campaigns are an important intervention for increasing cessation.
The online version of the journal is available at www.cdc.gov/mmwr