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North American Quitline Consortium

August 2014

For quick navigation, please click on the titles below of the topics featured in this month's issue of Connections
  Time-Sensitive News

NAQC News

Please Welcome NAQC’s New Board Members and Officers!
We are pleased to announce NAQC’s newly elected Board members, Barbara Schillo (new), Chad Morris (reelection to second term), and  Wayne Tormala (reelection to second term).

We congratulate them and our newly appointed Officers (shown below):

Chair:                      Tracey Strader
Vice-chair:              Chad Morris
Secretary:               Diane Canova
Treasurer:              Amy Lukowski
ECML:                     Chris Anderson
 [ECML is executive committee member-at-large]

NAQC would like to express great appreciation to outgoing Board member Paul Lapierre for his outstanding six-years of service and commitment to NAQC and the quitline community.

For a complete list of all NAQC Board members and to learn more about the election process, please visit the Board of Directors page on the NAQC Web site.

A press release from the Oklahoma Tobacco Settlement Endowment Trust (TSET)  on electing Tracey Strader as chair of NAQC can be viewed here
» learn more

Medicaid Cessation Coverage Roundtable: SECOND REPORT RELEASED!
The NAQC Medicaid Cessation Coverage Roundtable is a result of over two years of dialogue, technical assistance and resource development aimed at tobacco control programs working to secure cost-sharing partnerships with their state Medicaid agencies and leverage state quitlines to improve access to evidence-based treatment by Medicaid enrollees. In its second meeting, members of the Roundtable worked together to respond to the question,  Medicaid Administrative Match for Quitline Services: A Worthwhile Endeavor?   

We invite you to view the report HERE and submit your own ideas or examples for accelerating progress to the NAQC Listserv!

» learn more

Thank You to NAQC Members!
Thank you to each and every organization and individual who has renewed  NAQC membership or joined as a new member!

Your membership dues allow us to be more flexible as an organization in meeting your needs and also aid NAQC in overall organizational sustainability. We hope NAQC’s work in the past year has contributed to your success, and we look forward to launching great new products and membership benefits in the coming months!

For questions regarding membership, please contact Natalia Gromov at 800-398-5489 ext. 701 or membership@naquitline.org.
» learn more

 Find more NAQC News in our Newsroom or go back to top.



Time-Sensitive News

SAVE THE DATES! UPCOMING NAQC WEBINARS!
NAQC has prepared a variety of educational webinars in the next coming months please find the topics and dates below and don't forget to register!

August 21
1:30 – 3:00 PM ET
NAQC Public-Private Partnership Initiative - States Advance Quitline Sustainability
As participants of the NAQC public-private partnership initiative, eleven states have worked for over two years to expand tobacco cessation coverage and sustainability of their state quitlines. This webinar presentation will provide a snapshot of the different foci and strategies employed by five states.  North Carolina will share their strategies for engaging a county government, a not-for-profit and a large health plan in contracting for quitline services.  Massachusetts will present on how they leveraged  disparities among cessation coverage to improve coverage for all state employees.  Kentucky will  share how they expanded access to NRT through employer contracts with the quitline vendor  and  their  long-term strategy for cost-sharing quitline services.  Arizona will share how they dedicated staff for their partnership efforts and the focus of staff’s work.   And, Texas will share their experience  working with the state’s Business Group on Health and  collaborations with Community Programs. 
August 27
11:30 – 1:00 PM ET
The Asian Smokers’ Quitline
Join Asian Smokers’ Quitline staff, including Dr. Shu-Hong Zhu, in a review of intake data gathered so far and a discussion of effective promotional efforts by states in generating calls to this vital cessation resource.
September 17
12:30 – 2:00 PM ET
Innovations in Relapse Prevention: A Discussion of Strategies and Solutions 
Quitlines are extremely successful in supporting quit attempts and in helping people quit. However, many successful quitters relapse over time. What are quitlines doing to reduce the numbers of quitters who return to smoking? What specific strategies are they finding most promising? Join us in this final webinar of the summer to discuss promising approaches to preventing relapse.
» learn more

SAVE THE DATE! ActionToQuit Webinar!
Just a reminder to register for the ActionToQuit webinar coming up on August 19, 2:00 – 3:30pm Eastern time (11:00am Pacific time). The program is titled Progress Toward a Tobacco-Free Military and will feature expert speakers who are in or work closely with the U.S. Armed Forces.
» learn more

Call for Abstracts for the 2015 SRNT Annual Meeting! 
Society for Research on Nicotine and Tobacco (SRNT) Annual Meeting in Philadelphia, PA, February 25-28, 2015.  Abstract Submission System opens August 12, 2014 and closes September 12, 2014.  Online conference registration will be available in December 2014.
» learn more

U.S. Tobacco Endgame Conference in Boston September 19-20!
The Public Health Advocacy Institute, in conjunction with the Tobacco Control Legal Consortium and Northeastern University School of Law invite public health and tobacco control advocates to join us as we provide a blueprint to identify laws, regulations and policies that can:

  • Reduce smoking rates to near-zero; 
  • Give consumers true freedom of choice by eliminating addiction from the equation; 
  • Consign non-smoker exposure to tobacco smoke to the dustbin of history; and 
  • Finally complete the process that began with the 1964 Surgeon General's Report on Smoking and Health. 

This meeting, the first of its kind in the United States, will highlight federal, state and local actions that will lead to an end to tobacco-caused addiction, death and disease in this country. Re-imagining tobacco control as a means to truly end a public health problem that still kills more than 400,000 Americans each year is the next chapter in the movement that began 50 years ago when Surgeon General Luther Terry released the first Report on Smoking and Health. Registration is limited and subject to the approval of the conference organizers
» learn more

Find more Time-Sensitive News in our Newsroom or go back to top.



Tobacco Control

Tips Phase Two Campaign Metrics Reports!
The 2014 Tips campaign ads began running nationally beginning on Monday, July 7th for 9 weeks, ending September 7th. The new ads focus on conditions that have not been featured in previous ads, including severe gum disease, lung cancer, smoking during pregnancy and the health effects of smoking, combined with HIV.

The Tips campaign Web site CDC.gov/tips has been updated with the new ads, information and many new resources and the new metrics reports are featured on the NAQC website.
» learn more

Reinvigorated Truth®  Campaign!
This week Legacy launched a new chapter of its truth campaign, “Finish It,” which seeks to empower youth to finish the fight against tobacco. A statement from CTFK and a link to an article in the New York Times is below.

The campaign is designed to reach and empower young people ages 15-21. The goal is to “FINISH IT”, to end youth smoking in the United States once and for all. We’re talkin’ about a revolution, a viral movement, that rallies teens and empowers them to get involved. A collective human voice to counteract the nine billion dollar annual voice of the tobacco industry.
» learn more

Resources to Better Reach and Serve Priority Populations!
For the past year, NAQC has been working with each of CDC’s National Networks for Prevention and Control of Tobacco Use and Cancer to learn more about their cessation objectives and to share with them important news about the future of quitlines…with the ultimate goal of finding ways in which we can support each others’ work – and that of our members!
 
The National Networks can offer important resources and expertise in better reaching and serving priority populations. An important example of a network activity that supports quitline quality is featured below.
 
Building LGBT Faith and Confidence in Quitlines: a Timeline of Progress
You may remember that in March, 2012, NAQC hosted a webinar on building LGBT faith and confidence in quitline services that featured Dr. Scout from the Network on LGBT Health Equity. JSI participated in that webinar and during that 90 minutes, Ann Marie Rakovic, Senior Staff Consultant from JSI, made the commitment to work with JSI’s quitline states to facilitate a follow-up training and to support the effort to implement the LGBT intake question.
 
In May 2013, Dana McCants-Derisier, contract manager, and Dr. Cynthia Roberts, epidemiologist, both from the Rhode Island (RI) Tobacco Control Department, met with Ann Marie and Dr. Scout to plan the integration of the LGBT intake question into the RI intake protocol.  Dr. Scout presented research findings and provided feedback on question design.
 
In June, Ann Marie invited Dr. Scout to conduct a JSI company-wide training called "The LGBT Population and Tobacco Use: Creating an LGBT Friendly and Inclusive Environment."  The initial primary target of the training was JSI’s Boston-based quitline staff and their tri-state funders (Massachusetts, New Hampshire and Rhode Island). However, due to the overwhelming interest and their history of working with Dr. Scout on a variety of projects, the training was opened up to all JSI staff.  Colleagues from their domestic offices including Vermont, Atlanta, Denver and California participated via web-ex.  In addition, all three quitline funders participated.
 
By July 2013, all three of JSI’s states adopted the LGBT intake question and it was added to their intake protocol!
 
"Hearing Dr. Scout's presentation through the NAQC training series served as the launch pad for a call to action on our long standing desire to begin to document and understand both LGBT tobacco use and quitline service utilization.  But once we got in gear, and with Dr. Scout's help, it took less than 3 months to train staff and put the new LGBT demographic question in play. We are looking forward to understanding how to better attract and serve this important population." ~ Ann Marie Rakovic, JSI

Earlier this spring, Dr. Scout trained the entire National Jewish Health quitline staff on creating an LGBT-friendly and inclusive environment.  The feedback from both management and staff were very positive.  “Dr. Scout created an open environment that enabled our staff to learn useful and practical information to create a welcoming experience for our LGBT participants.  We will continue to collaborate with Scout to help improve our quitline services with the LGBT community.” ~ Amy V. Lukowski, Psy.D., Clinical Director, Health Initiatives Programs, National Jewish Health
 
The following CDC-funded networks are working with specific populations experiencing tobacco and cancer-related health disparities. If you are working to target a specific population with quitline services and need guidance and support in developing tailored promotion and outreach strategies or in ensuring that quitline staff have the information they need to provide a culturally competent and relevant intervention, please be sure to contact network staff as one of your first steps!
American Lung Association Report Says Affordable Care Act Offers Landmark Opportunities to Save Live!
With more than 8 million Americans now accessing health insurance through new options in the Affordable Care Act (ACA), there has never been a more crucial time for policymakers and insurance plans to act to save lives-and public dollars—by expanding and easing access to tools and treatments to help smokers quit, according to the American Lung Association’s “Helping Smokers Quit: Tobacco Cessation Coverage 2014” report.
» learn more
 
Find more Tobacco Control in our Newsroom or go back to top.


Research
 
Berg, C. J., Haardoerfer, R., Escoffery, C., Zheng, P., & Kegler, M. (2014).
Cigarette Users’ Interest in Using or Switching to Electronic Nicotine Delivery Systems or Smokeless Tobacco for Harm Reduction, Cessation, or Novelty: A Cross-sectional Survey of U.S. Adults.
Nicotine & Tobacco Research. doi: 10.1093/ntr/ntu103.
 
This study presents findings from a survey of 2,501 adults in the United States recruited from an online consumer panel. The survey asked respondents about their tobacco use, their knowledge about electronic nicotine delivery systems (ENDS), and their use of and interest in ENDS or smokeless tobacco. Of current ENDS users, 88% were also current cigarette smokers. About 28% of respondents believed ENDS were approved by FDA for smoking cessation, with a greater proportion of current smokers (38.5%) than nonsmokers (21.9%) believing this misconception. Interest in ENDS was associated with believing that FDA approved ENDS for cessation purposes, having a conversation about ENDS with a health care provider regardless of their recommendation to use it, younger age, having children, using menthol cigarettes, and having made a quit attempt. Interest in smokeless tobacco was associated with younger age, being male, higher education, being employed, having children at home, older age of beginning to smoke regularly, fewer smoking days in the past 30 days, typically using menthol cigarettes, and having made a quit attempt. Three categories of current smokers emerged from analyses based on their interest in ENDS and smokeless tobacco: moderates, disinterested in smokeless, and enthusiasts. A total of 15.7% of current smokers were categorized as “moderates,” with moderate interest in ENDS or smokeless tobacco across all reasons. A majority of current smokers (63.7%) were categorized as “disinterested in smokeless,” characterized by moderate interest in ENDS but very low interest in smokeless tobacco products. A total of 20.6% of current smokers were categorized as “enthusiasts,” with high interest in both ENDS and smokeless tobacco products. These results highlight higher interest in ENDS than smokeless tobacco and suggest that users are interested in these products for harm reduction and cessation rather than novelty or getting around smoking restrictions. They also suggest that public and practitioner education may be needed to correct misperceptions about the current regulations and science around ENDS.

Emery, S., Aly, E. H., Vera, L., & Alexander Jr, R. L. (2014).
Tobacco Control in a Changing Media Landscape: How Tobacco Control Programs Use the Internet.
American Journal of Preventive Medicine, 46(3), 293-296. doi: http://dx.doi.org/10.1016/j.amepre.2013.11.005
 
This study assesses the tobacco control resources on the Internet for each stat in the United States as of December 2010 and June 2011. The content of each state’s tobacco control program’s website was assessed across three dimensions: target population (general audience, adult, or youth), type of site (cessation assistance, cessation, prevention, and policy), and level of interactivity (text only, interactive social networking sites [SNS], and interactive other). Data were also collected for Facebook presence and Twitter activity. In December 2010, all 50 states offered cessation referral on their tobacco control websites. Forty-three states presented cessation referral in a text-only format, five used an interactive SNS format, and two used an interactive other format. Eighteen sites provided prevention information. Ten states had websites including policy information, all of which were related to smoke-free air laws. By June 2011, 12 sites offered cessation referral in an interactive format. The number of sites presenting prevention information increased to 34, and 16 presented policy information, all of which was related to smoke-free air laws. Between December 2010 and June 2011, state tobacco control presence on Facebook increased from 10 to 28 and state tobacco control Twitter accounts increased from 4 to 23. Researchers concluded that state-sponsored tobacco control program use of the Internet is limited. State programs could take increased advantage of inexpensive online messaging opportunities to communicate with the public about the health effects of tobacco and available community cessation and prevention resources.

State and Community Tobacco Control Research (2014).
Point- of- Sale Report to the Nation: The Tobacco Retail and Policy Landscape.
 
The Point-of-Sale Report to the Nation describes the tobacco retail environment and highlights the pervasive presence of tobacco retailers in the United States. The report presents tobacco pricing, marketing, and retailer density data; provides a comprehensive snapshot of current point-of-sale policy activity; describes common barriers to implementing point-of-sale policies; and describes resources that tobacco control staff need to advance their efforts. The resources and recommendations sections build directly off of the study’s findings, identifying key resources and specific next steps for tobacco control professionals getting started in point-of-sale policy.

 
Zheng, P., Kegler, M. C., Berg, C. J., Fu, W., Wang, J., Zhou, X., Fu, H. (2014).
Correlates of Smoke-free Home Policies in Shanghai, China.
BioMed Research International, 2014, 8. doi: 10.1155/2014/249534.
 
In China, it is estimated that 63.7% of nonsmokers are exposed to secondhand smoke in their homes. This study assesses the prevalence of smoke-free home policies in Shanghai, the characteristics associated with having these policies, the reasons for establishing these policies, and the characteristics of locations at home where smoking is most commonly allowed. Between November 2012 and December 2013, a random sample of 500 participants in Shanghai, China, completed an in-person survey covering these topics showing that 29.0% of respondents were current smokers (58.1% of men and 1.9% of women), 61.6% of respondents lived with smokers, and 35.2% had smoke-free home policies. Those with smoke-free home policies were more likely to be female, live in an urban as opposed to suburban area, live in a household with no smokers, be a nonsmoker or an ex-smoker, and have children under the age of 5 in the household, fewer friends who smoke, and fewer friends who allow smoking at home. Health concern was the highest rated reason for having a smoke-free home policy, followed by “other” concerns and concerns about cleanliness. Respondents with no or a partial ban reported that the most common places where smoking was allowed included the living room (64.2%), the kitchen (46.1%), and the bathroom (33.8%). For respondents without any smoke-free policy, 28.1% allowed smoking in a child’s room. These results suggest that a majority of households in Shanghai do not have a smoke-free home policy and highlight social factors that may influence the establishment of smoke-free home policies.
 
Find more Research in our Newsroom or go back to top.

Funding for Connections is provided solely through a cooperative agreement from the Centers for Disease Control and Prevention (1U58DP004967-01). We thank them for their support of this publication. Information and links are provided solely as a service to NAQC members and partners and do not constitute an endorsement of any organization by NAQC, nor should any be inferred.
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