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North American Quitline Consortium
Policy Playbook - New Updates Now Available

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We are excited to announce that NAQC's Policy Playbook has been updated, including new content on the pages detailed below. The Playbook focuses on promoting quitline services to smokers following the enactment of new smokefree laws or the implementation of tobacco tax increases. The strategies included in the Playbook help states maximize cessation attempts through the use of quitlines and suggests an ideal approach to accomplish this goal.

Approaches for Smokefree Implementation
Learn more about the approaches quitlines have taken to promote services during smokefree policy implementation. A new case study about North Carolina has just been published.

Tax Increases and Call Volumes
Establishing the impact of tax increases on call volumes continues to present challenges because of the many factors that impact quitline calls. Learn more about the impact 2009 tax increases had on call volumes.

Lessons Learned and Challenges
Is your state planning for the implementation of smokefree laws or tobacco tax increases? Read the lessons learned from other NAQC members.

Integrate with Tax Increases
Although there is often limited time to adequately prepare quitline promotions to coincide with tobacco tax increases, several states have successfully done so. Generate ideas by viewing promotion examples from other states. NAQC has also just released a fact sheet discussing the promotion of quitlines during tax increases.

Enhancements to the Policy Playbook have been made possible through a grant from the Robert Wood Johnson Foundation.
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