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North American Quitline Consortium
January 2014

For quick navigation, please click on the titles below of the topics featured in this month's issue of Connections


PUBLIC-PRIVATE PARTNERSHIP WEBINAR! Tobacco Cessation Coverage: Strategies to Engage Employers!
Thank you to those of you who participated in an important interactive webinar hosted on January 14  - Tobacco Cessation Coverage: Strategies to Engage Employers! The primary focus of the webinar was to learn first-hand from an employer, health insurer and insurance broker about how they implemented and benefited from offering cessation coverage while also meeting the Affordable Care Act requirements. The webinar was very well attended and we hope that you will find the post-webinar materials (slides and recording) useful as well! The materials along with listing of upcoming events are available on the Public-Private Partnership Initiative webpage

BOARD ELECTION! Nominate Colleagues for NAQC Board of Directors!
At the end of January, the NAQC Board will release its Call for Candidates for the Board. Each year, we receive outstanding nominations from NAQC members and encourage you to participate in the nomination process. Please give some thought to who you would like to see on the NAQC Board and submit candidate names when you receive the Call for CandidatesClick here for more information on the Board and election process and let us know who you would like to see on the NAQC Board in the coming year. 

IMPORTANT! Tips 2013 National Media Campaign! 
Earlier this month we held a kick-off call with CDC, NCI, and US service providers to review the details of the upcoming Tips 2014 national media campaign. If you are currently working as a service provider for a state quitline and want to be included in the regular check-in calls and e-bulletin updates, please send your full name, e-mail address, title, and organizational affiliation to

 Find more NAQC News in our Newsroom or go back to top.

Time-Sensitive News

This event will take place at the White House at 9:30 a.m. ET. The event will be Webcast live at The January 17 event will fully replace the press conference originally scheduled for January 16.
A new video and social media resources have been added to the Surgeon General’s Web site which you can use to help promote the 50th anniversary of the first Surgeon General’s Report on Smoking and Health.  
The video features Tips ad participants Terrie Hall, Brandon Carmichael and Roosevelt Smith, discussing their experiences during and after the Tips campaign
and the following social media tools have been developed to help you participate and share the event with others: live tweeting, Twibbon campaign, and photo sharing initiative. 
» learn more

WEBINAR  on JANUARY 28! - 50th Anniversary of the Surgeon General’s Report on Smoking and Health: Where Are We Now?
This 90-minute webinar will be presented by the Smoking Cessation Leadership Center and detailed information is below: 
Presenters include:

  • Howard K. Koh, MD, MPH, Assistant Secretary for Health, U.S. DHHS
  • Michael C. Fiore, MD, MPH, MBA, Professor, University of Wisconsin

The webinar will be moderated by Steven A. Schroeder, MD, SCLC Director
» learn more

DEADLINE - FEBRUARY 7, 2014! Call for Nominations for Benjamin K. Chu Awards!
Call for nominations for two new awards designed to honor outstanding contributions to the treatment of tobacco use and dependence in the United States. The awards are named to recognize the service of Dr. Benjamin K. Chu as Legacy board chairman and board member. Legacy is the national nonprofit public health charity with a history of producing game-changing initiatives that have been proven to reduce tobacco use among young people and adults.

Nominations for each award will be accepted online at through Friday, Feb. 7, 2014.
» learn more

The Quit Line/Online Cessation Services RFP for Utah has been posted on Bid Sync as solicitation NS14015.  Proposals are due by 1:00 p.m. on February 12, 2014

SAVE THE DATE - FEBRUARY 19! Referrals, Reach and Retention: Are Training Efforts Paying Off?
Please be sure to join the upcoming NAQC member webinar on February 19 from 12:30 to 2 pm ET

Nearly ten years ago NAQC began to see a quick, steady rise in the number of states dedicating resources and effort to develop fax-referral systems. Recently, we have turned our focus to implementation of eReferral. However, what have we learned about generating referrals to quitlines by healthcare providers over the past ten years? Are our referral systems generating enrollment in quitline services to the degree we need them to in order to impact prevalence rates? How have our practices changed in order to ensure retention in services, especially with specific populations?

These and other questions related to ten years of lessons learned will be explored by a panel of service providers, evaluators and funders.
» learn more

Find more Time-Sensitive News in our Newsroom or go back to top.

Tobacco Control

IMPORTANT! Youth Advocate of the Year Award Nominations! 
Each year, the Campaign for Tobacco-Free Kids holds a nationwide competition to identify and honor young people who have taken the lead in fighting tobacco in their communities and in their state over the past year. On May 15, 2014, we will honor a National winner, a group winner and four Regional winners (East, South, Central and West).The awards motivate and inspire youth across the country to continue their involvement and launch the winners onto the national stage as role models and accomplished advocates.

The national winner receives a $5,000 scholarship and a $500 grant. The other individual winners receive a $2,500 scholarship and a $500 grant, and the group winners receive a $2,500 grant to continue their tobacco control work. We have moved the entire application process online this year! Your youth can apply online now at by clicking here.

In their year-long role, Youth Advocate of the Year Award (YAYA) winners serve as spokespersons for tobacco control and work closely with TFK staff on policy priorities at the local, state, and national levels. Past award winners appeared in People Magazine and on The Oprah Winfrey Show, participated in White House events, spoke at press conferences, met with Members of Congress and were interviewed by national media. The winner of the national Youth Advocate of the Year Award also serves on TFK’s Board of Directors for one year.

We strongly encourage your youth to apply. All applications must be submitted by January 31, 2014.
» learn more

Find more Tobacco Control in our Newsroom or go back to top.

J Prim Care Community Health. 2014 Jan 8
Smoking Cessation Counseling in Family Medicine: Changing Patient Perceptions.
Johns TL, Metzger K, Lawrence E.

This study sought to determine if a provider visual cue improves patient perception that smoking cessation counseling occurred. This was a quasi-experimental intervention study with a pre-post test design. The intervention was a quitline reference card attached to the billing form as a prompt for providers to address smoking cessation. Compared with preintervention, more patients perceived the recommendation for a smoking cessation course postintervention (40% vs 83%, P < .05). Providing a visual cue such as a quitline card is an effective and inexpensive means of prompting a provider to discuss smoking cessation and can be easily integrated into practice. The results indicate that this strategy improves patient perceptions of counseling.

J Dent Educ. 2014 Jan;78(1):31-9.
Integrating Tobacco Dependence Counseling Into Electronic Dental Records: a Multi-method Approach.
Rush WA, Schleyer TK, Kirshner M, Boyle R, Thoele MJ, Lenton PA, Asche S, Thyvalikakath T, Spallek H, Durand EC, Enstad CJ, Huntley CL, Rindal DB.

With the expanded use of electronic dental records, the authors identified an opportunity to incorporate standardized expert support for tobacco dependence counseling during the dental visit. Using qualitative results from observations and focus groups, a decision support system was designed that suggested discussion topics based on the patient's desire to quit and his or her level of nicotine addiction. The goal was a three-minute average intervention interval. To fulfill the provider's need for an easy way to track ongoing interventions, script usage was recorded. This process helped the provider track what he or she had said to the patient about tobacco dependence during previous encounters and to vary the messages. While the individual elements of the design process were not new, the combination of them proved to be very effective in designing a usable and accepted intervention. The final product was adopted for use in all the clinics of a large dental group practice in Minnesota.
JAMA. 2014;311(2):172-182.
Trends in Smoking Among Adults With Mental Illness and Association Between Mental Health Treatment and Smoking Cessation.
Benjamin Lê Cook; Geoff Ferris Wayne; E. Nilay Kafali; Zimin Liu; Chang Shu; Michael Flores.

This study assessed whether declines in tobacco use have been realized among individuals with mental illness and examined the association between mental health treatment and smoking cessation. Use of nationally representative surveys of noninstitutionalized US residents to compare trends in smoking rates between adults with and without mental illness and across multiple disorders (2004-2011 Medical Expenditure Panel Survey [MEPS]) and to compare rates of smoking cessation among adults with mental illness who did and did not receive mental health treatment (2009-2011 National Survey of Drug Use and Health [NSDUH]). Adjusted smoking rates declined significantly among individuals without mental illness (19.2% to 16.5%) but changed only slightly among those with mental illness (25.3% to 24.9%). Individuals with mental illness who received mental health treatment within the previous year were more likely to have quit smoking (37.2%) than those not receiving treatment (33.1%). Between 2004 and 2011, the decline in smoking among individuals with mental illness was significantly less than among those without mental illness, although quit rates were greater among those receiving mental health treatment. This suggests that tobacco control policies and cessation interventions targeting the general population have not worked as effectively for persons with mental illness.

Psychiatr Serv. 2014 Jan 1;65(1):75-80.
Barriers to Implementing Evidence-based Smoking Cessation Practices in Nine Community Mental Health Sites.
Himelhoch S, Riddle J, Goldman HH.

The goal of this study was to evaluate the resources, barriers, and willingness to use  evidence-based interventions in mental health settings. Clinicians at nine community mental health settings (five psychosocial rehabilitation programs and four community mental health clinics) in four counties in Maryland were surveyed. Less than half (42%) of the clinicians reported asking their patients about smoking. Less than a third (33%) advised or assisted in smoking cessation. Very few (10%) reported referring identified smokers to telephone quitlines. About a quarter (26%) reported being confident about their ability to provide smoking cessation counseling. A major barrier to providing cessation counseling was the belief that patients were not interested in quitting (77%). On average, clinicians reported a great willingness to use evidence-based smoking cessation interventions if they received appropriate training. 

Public Health Nurs. 2014 Jan;31(1):44-54.
Culturally-specific Smoking Cessation Outreach in a Rural Community.
Butler KM, Rayens MK, Adkins S, Record R, Langley R, Derifield S, McGinn C, Murray D, Hahn EJ.

Rural adults have higher smoking prevalence and less access to tobacco dependence treatment than their urban counterparts. This study examined exposure to a culturally specific smoking cessation outreach intervention, assessing whether exposure was associated with cessation behaviors. Five outreach elements (brochures/pushcards, posters, print and radio advertisements, quilt made by local artisans) based on themes from focus groups with current and former smokers and paired with brief tobacco cessation counseling, and were delivered over 6 months in 2009-2010. Exposure and cessation behavior indicators were collected via cross-sectional random-digit dial survey. Intervention exposure was associated with having talked to a health care provider about quitting smoking in the past 6 months and planning to quit smoking in the next 6 months. Culturally specific outreach materials based on personal narratives are a promising population-based intervention to motivate rural smokers to consider cessation.

JAMA. 2014;311(2):193-194.
Pharmacological Treatments for Smoking Cessation.
Kate Cahill; Sarah Stevens; Tim Lancaster.

This study sought to determine among the 3 first-line smoking cessation treatments (nicotine replacement therapy [NRT], bupropion, and varenicline), which is most effective in helping people who smoke achieve and maintain abstinence from smoking for at least 6 months, and what serious adverse events are associated with each? Higher rates of smoking cessation were associated with NRT (17.6%) and bupropion (19.1%) compared with placebo (10.6%). Varenicline (27.6%) and combination NRT (31.5%) (eg, patch plus inhaler) were most effective for achieving smoking cessation. None of the therapies was associated with an increased rate of serious adverse events.
Find more Research in our Newsroom or go back to top.


Save the Date - SRNT Annual Meeting!
The next annual meeting of the Society of Research on Nicotine and Tobacco is taking place on February 5-8, 2014 at Sheraton Seattle Hotel in  Seattle, Washington, USA. NAQC will be attending the conference and we hope to see and connect with our members there as well. 
» learn more

Save the Date - Reduce Tobacco Use Conference, April 10-11 2014!
Mark your calendars now for the 11th National Reduce Tobacco Use Conference: April 10-11, 2014! Registration is now open and details are available here
Join the Virginia Foundation for Healthy Youth and Prevention Connections for an exciting two-day conference that will give you powerful new tools to enhance your tobacco use prevention and cessation efforts with today’s youth and young adults. Come hear the latest prevention and cessation strategies from tobacco control experts across the nation.
» learn more

Society of Behavioral Medicine - 35th Annual Meeting and Scientific Sessions!
The meeting is taking place on April 23-26, 2014 in Philadelphia, PA. Abstracts are now being accepted for Rapid Communication poster presentations, which allow authors a chance to present late-breaking findings, data and other information in the field of behavioral medicine at SBM’s 35th Annual Meeting and Scientific Sessions.

Early Bird Registration Now Open
With innovative workshops, high profile keynote sessions, compelling master lecturers and a wide variety of behavioral medicine focused seminars, panel discussions, paper and poster sessions, the 2014 SBM Annual Meeting will provide invaluable education and networking opportunities for all attendees. The conference will be held at the centrally-located Philadelphia Marriott Downtown in historic Philadelphia, Pennsylvania. Early bird registration, which offers discounted registration fees, is open until March 25, 2014.
» learn more

Promising Practices to Promote Tobacco-Free Living and Healthy Eating in Low Socioeconomic Status Communities!
The conference is taking place on April 28-29, 2014 at the Hyatt Crystal City in Washington, DC. Conference website:
» learn more

Call for Abstracts:  Social Marketing Conference!
June 18-21, 2014, Clearwater Beach, FL.  The Training Academy is a two day workshop that provides an overview of the social marketing approach and its distinctive features. This year’s theme is Health Equity – abstracts that fall into this category will get special attention.
» learn more

Find more Announcements in our Newsroom or go back to top.

Funding for Connections is provided solely through a cooperative agreement from the Centers for Disease Control and Prevention (1U58DP004967-01). We thank them for their support of this publication. Information and links are provided solely as a service to NAQC members and partners and do not constitute an endorsement of any organization by NAQC, nor should any be inferred.
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