Earlier this fall, the late Julia Child's charitable foundation sued retailer Williams Sonoma for allegedly capitalizing on her image by using her name in a marketing campaign. Companies that seek to utilize an iconic deceased celebrity's image for marketing purposes should be aware of possible legal restrictions. Right of publicity laws often extend to the celebrity's estate and heirs who have control over how a celebrity’s image, voice or name is used posthumously.
In the second of a two-part episode of Fashion Counsel, Anthony Lupo talks with California Managing Partner, Robert O'Brien about the details regarding right of publicity laws for deceased celebrities and their heirs.
Fashion Counsel is Arent Fox’s online resource for legal news, analysis, and event information. It offers new video features monthly addressing topics and issues of interest to the fashion industry including designers, retailers, and manufacturers of luxury goods.
About the Fashion, Luxury Goods & Retail Group
Arent Fox tailors counsel to meet the daily needs of fashion and luxury-brand companies. Comprised of 28 seasoned attorneys who represent the world’s top high-end manufacturers and retailers, the Fashion practice serves as outside general counsel and regulatory and retail counsel to internationally known brands.
Styling creative legal solutions for the fashion and luxury goods market.
Anthony V. Lupo