|BDMI invests in MT Performance
Berlin based content and ad-network raises seven-digit growth financing for South American expansion
Berlin, Jan. 23, 2012
Bertelsmann Digital Media Investments (BDMI) and eVenture Capital Partners made a seven-digit investment in in MT Performance GmbH in order to support the further growth of the company. MT Performance operates a premium content and advertising network in Latin America, with focus on Brazil.
About MT Performance
The founders, Benedikt Franke and Philip Huffmann, are very satisfied with the completed financing round: “We are very happy that eVenture is again expressing its confidence and that with BDMI, we have won a strong new partner as perfect fit to our business model.”
Jan Borgstädt, Head of European Ventures at BDMI, explains: “This commitment is an excellent opportunity for us to participate in the growth in the Latin American market with an experienced team and an attractive model.”
The Brazilian market is one of the most promising markets for e-commerce worldwide.
“MT Performance has achieved an important position in this segment. This success also strengthens the international focus of Hanse Ventures,” said Jochen Maaß, Managing Director of Hanse Ventures. eVenture Capital Partners, the independent investment company of the Otto Group, invested a seven-digit sum into MT Performance.
MT Performance GmbH was founded in May 2010 by Benedikt Franke and Philip Huffmann with support from Hanse Ventures BSJ GmbH. With a team of 60 employees in Berlin and São Paulo it operates a premium content and advertising network in the fashion and lifestyle sector in South America.
MT Performance GmbH
About Bertelsmann Digital Media Investments (BDMI)
BDMI is a strategic venture investor focused on innovative digital media technologies, products and distribution channels worldwide. Drawing upon the vast resources of its parent firm, Bertelsmann AG, BDMI brings emerging companies a wealth of experience and opportunities. The fund aims to be a trustworthy partner for companies that can benefit from Bertelsmann’s creative, entrepreneurial spirit and global leadership in media, communications and services. BDMI also invests actively in European seed funds. The fund looks for opportunities to accelerate growth through financial and management resources as well as close connectivity with one or more Bertelsmann divisions. With consolidated revenues of over €15 billion (U.S. $22 billion), Bertelsmann is an international media company encompassing television (RTL Group), book publishing (Random House), magazine publishing (Gruner + Jahr), and outsourcing services (Arvato) in 50 countries.
Bertelsmann Digital Media Investments
Telephone: +49 (0) 5241807769
Fax: +49 (0) 52 41 80-94 277
Current BDMI Portfolio