100% Green Electricity
We launched one electricity tariff for all customers in August – the first in a series of big steps in our evolution as a green energy company this year. The single tariff – called simply Green Electricity – is 100% green.
Green Electricity replaced our two existing tariffs, New Energy (about 60% green) and New Energy Plus (100% green) and blended the best of both – the 100% green content of New Energy Plus and the lower price of New Energy.
Green Electricity still has our Bills into Mills model at its heart. And for us that's the most crucial part of any green energy bill – not the percentage of green energy in a tariff, but how that tariff helps to build more sources of green energy.
We've dumped our Big Six price match...
Having a 100% Green Electricity tariff (a large percentage of which we generate through our own Wind and Sun parks) allowed us to review our Big Six price match – under which we matched each Big Six standard electricity tariff in their home regions. This was something we'd done from day one so it was a pretty big deal.
It meant we could now create a new pricing promise that says we'll cost less than each of the Big Six standard regional tariffs – delivering green energy for less than the price of brown. It's a modest amount to start with. Just a few pounds a year. But we intend to stretch the gap between us and the conventional energy companies as we achieve greater levels of energy independence.
Taking this step is truly exciting and only possible through your support.
...and we're freezing our prices until 2014
Soon after we dumped our price match, rumours began to circulate that the Big Six energy companies were gearing up to hike their prices by up to eight per cent.
But we decided not to. We can't see how they can justify this right now.
So as well as lowering your electricity bill slightly – we'll be freezing our prices until the New Year. With the Big Six expected to announce these price rises in the coming weeks, what was originally a modest reduction in price (moving away from our price match) should quickly become a more significant saving.
People often assume that green electricity is more expensive. But a lot of people in Britain are actually on a standard tariff from the original Big Six energy supplier in their region – so many households could get 100 per cent green electricity for less than the price they pay for brown electricity from the Big Six.