No funny business this week, just business business.
Firstly, I really appreciate all the kind words on the new JW site. We're still working out the last of the teething issues but overall we're incredibly happy how things are shaping up.
While it may not seem like there are huge changes on the surface, this was a project almost a year in the making with our friends at Bff Design - Starting with some hard-core research and testing with our current artists and clients, we dove deep into the actual DNA of Jacky Winter, moved a few molecules around, ended up not only with a new site, but in some ways a new business through announcing our new seasonal model of representation, as well as the ability to walk around naked all day in blue paint and shapeshift into desk toys.
One of the biggest features however is the fact that nearly every artist has their own new 'editorial' mode. Featuring some in-depth Q&A and accompanying visuals, you can now really get a truly holistic view of each artist that goes deeper than their overhauled traditional visual folios. So go ahead, get re-acquainted with some familiar faces, and also be sure to check out some of our new talent coming on board for our first seasonal outing. We've been announcing them daily on our spiffy new Instagram templates, as well as out Twitter account, which I have personally resurrected from the dead and still figuring out how to drive. Twitter is still very strange to me but I think I'm getting the hang of it. It seems all I need to do is pile on Jonathan Franzen and I win something?
There's of course more to explore - from our new Ventures page, to our expanded agency profile and lovely new photography.
This isn't the last word on the site - a deeper case study is definitely in the works along with the full credits and laundry list of thank you, but in the meantime, just have a look yourself - it’s over at jackywinter.com in case you didn’t know.
Until then, I'll get back to the more pointless rambling next week that you know and love to help fill the enormous black void in my heart now that I don't have a big project to help me focus and forget about other things that bother me.
No time to dwell on that though - good pictures of things are below!