I like to think I know a thing or two about marketing, but I totally just got taken to school by the masterful launch of Costco’s online shopping here in Australia. Announced this morning, it was a pretty bold move to casually lead with a 90 thousand dollar ring in their top picks section.
But the real icing on the cake was further down the page where this confluence of available items really came into its own. Have a look and see for yourself.
I don’t know about you, but as soon as I have a spare 27249.96 dollars, I am absolutely getting hammered on grange with an oversized teddy bear (wearing shades, natch) whilst on a tennis court.
Of course I had to tell everyone on my various slacks and now, the actual JW newsletter, when I realised that yes, this is actually how good advertising works, as I’ve now actually incepted you all into knowing that Costco in Australia has online shopping now. You’re welcome.