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Illustration by Cari Vander Yacht.

Wed 12 Feb // 2020

I like to think I know a thing or two about marketing, but I totally just got taken to school by the masterful launch of Costco’s online shopping here in Australia. Announced this morning, it was a pretty bold move to casually lead with a 90 thousand dollar ring in their top picks section.

But the real icing on the cake was further down the page where this confluence of available items really came into its own. Have a look and see for yourself.

I don’t know about you, but as soon as I have a spare 27249.96 dollars, I am absolutely getting hammered on grange with an oversized teddy bear (wearing shades, natch) whilst on a tennis court.

Of course I had to tell everyone on my various slacks and now, the actual JW newsletter, when I realised that yes, this is actually how good advertising works, as I’ve now actually incepted you all into knowing that Costco in Australia has online shopping now. You’re welcome.


— Jeremy Wortsman

Founder & Managing Director

The Week

Highlights from our Instagram

Angela Ho kept it cool with the latest Slurpee campaign.

A big thank you to all who bought a print though our Risograph Bushfire appeal!

We went for a spin around Ellen Porteus’ recent show, ‘Vicious Cycles’.

Get inside the head of a presidential candidate with Andrew Fairclough for Politico.

Katherine Brickman’s solo show ‘Still Life’ opened at Lamington Drive!

The Podcast

This week on JWGYTB we’re putting the band back together with Lara Chan-Baker joining Jeremy once again to go through their open tabs!

“There are some really interesting tactics in here in terms of pushing a negotiation forward without being manipulative, but using language and using framing to really understand what the other side are wanting and needing out of something.”

// Lara Chan-Baker

Each week on our podcast we dissect three links we’ve come across our internet travels. These are jumping off points for what’s shaping issues, processes and happenings in the creative industries today. To find our more about our IRL open tabs events, visit opentabs.rodeo

Lara shares a style guide to using conscious language.

We look at Jeremy's favourite new daily word game.

And we check out a brief writing chatbot.

Thumbs Up / Thumbs Down / Shaka

Bringing out the good knives because I’m no longer in a share house.

Cleaning behind furniture that’s been sitting there for over four years.

Wunderlist is going away – there is a real hole in my heart.

The Artists

New stuff from the JW roster

Georgia Perry paid tribute to everyone’s favourite Rocketman.

Get down to Revolver Upstairs in Melbourne to check out Luke Lucas’ new lettering work ‘Yeah Nah’, for ‘Letter-form’ exhibition.

Harvest Insight have a stairway to food heaven thanks to a new mural by Ellen Porteus.

Say bonjour to The Daydream Club’s first collaborative exhibition at 71a London, curated by Timba Smits.

A very happy book birthday to Daniel Gray Barnett’s ‘Poems Aloud’ with Joseph Coelho!

Jessica Meyrick is getting into the groove with a pitch perfect illustration for Frankie magazine.

Benjamin Constantine shared a sneaky look at his new piece ‘Leaving No Legacy’, to be featured in an upcoming issue of The Lifted Brow.

Soak up some rays with Alice Lindstrom’s latest papercut project ‘Women Under the Sun’.

Andrea Innocent’s limited edition print ‘The Last One’ will be on show for the Frontlines exhibition in Hobart.

Georgia Perry paid tribute to everyone’s favourite Rocketman.

Get down to Revolver Upstairs in Melbourne to check out Luke Lucas’ new lettering work ‘Yeah Nah’, for ‘Letter-form’ exhibition.

Harvest Insight have a stairway to food heaven thanks to a new mural by Ellen Porteus.

Say bonjour to The Daydream Club’s first collaborative exhibition at 71a London, curated by Timba Smits.

A very happy book birthday to Daniel Gray Barnett’s ‘Poems Aloud’ with Joseph Coelho!

Jessica Meyrick is getting into the groove with a pitch perfect illustration for Frankie magazine.

Benjamin Constantine shared a sneaky look at his new piece ‘Leaving No Legacy’, to be featured in an upcoming issue of The Lifted Brow.

Soak up some rays with Alice Lindstrom’s latest papercut project ‘Women Under the Sun’.

Andrea Innocent’s limited edition print ‘The Last One’ will be on show for the Frontlines exhibition in Hobart.

"It’s really important to dedicate time to personal work because that’s where you get to step outside of your comfort zone and experiment with things that help facilitate growth in your professional work."

// Patrick Edell

Browse all artists »

The Gallery

Lamington Drive is an exhibition space, art school and a great way to meet other artists. Feeling lonely? Come to a show!

Still Life


Still Life showcases Brickman’s sometimes moody, always playful collages inspired by the narrative of an empty scene. A meditation on the unusual beauty in every day clutter, imagined landscapes, playful surrealist humour, and the joy of breakfast.

'Still Life' runs until Mar 7.

The Gardens

Clear the mind. Feed the process. Jacky Winter Gardens is a creative retreat nestled in a half-acre of natural bushland only 45 minutes from Melbourne. It’s a perfect getaway for solo travellers, couples and small groups.

"We need the tonic of wildness...At the same time that we are earnest to explore and learn all things, we require that all things be mysterious and unexplorable, that land and sea be indefinitely wild, unsurveyed and unfathomed by us because unfathomable. We can never have enough of nature."



// Henry David Thoreau, Walden: Or, Life in the Woods

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