The best of last week.

TNW Weekly Debrief

March 3

Crush your competition with champagne

Once upon a time, there was a competing conference considering hosting its event in Amsterdam. I was annoyed when I first heard about it – the world is big enough for the both of us, but Amsterdam is pretty small for two huge tech events.

I made my objections known, but didn't receive a reply. Then I found out that the founder of said conference was having dinner in Amsterdam to discuss their plans with some local companies. I knew when and where they were going to meet and felt this was an amazing opportunity to make my feelings very clear – in a classy and non-aggressive way.

So I went to the restaurant, explained that some friends were having dinner that evening, and I wanted to surprise them with a small gift. I ordered a bottle of the restaurant’s best champagne, and asked the staff to present it to the table at the beginning of dinner. I also wrote a letter in which I expressed my respect for the company and event, but that having two events in the same city would create tension and distract us both from what we really wanted to accomplish.

Why focus our attention on competing in one place if there's a whole world of opportunity out there?

Of course I was very curious to know how they’d react, so two TNW employees enjoyed a wonderful meal (on me, of course) at the table directly next to our competitor. That evening I announced my little project at the office’s happy hour event. My spy faked selfies, posted regular Slack updates and even streamed live video. It was an hilarious evening as TNW employees from all over the world joined to catch a glimpse of the spectacle.

When the champagne was served, the entire table looked at each other confused. Everybody assumed someone else at the table had ordered it… until my competitor opened the letter, said three "oh wows” aloud and then passed the letter around.

Writing the letter, I assumed everyone would see the humor in it and maybe get together later for a laugh and chat. But apparently all parties at the table felt intimidated and/or offended. And I never received a reply from my competitor, save for some rumors that he wasn't amused.

None of that really matters though. The competition never came to Amsterdam, the TNW team bonded over the experience, and two employees had a great dinner and can now add "spy" to their Linkedin profiles.

Why am I telling you this? Well, we’re busy getting ready for this years event, and as usual, that means long hours, lots of stress and tons of uncertainty. But I know we’ll pull off an amazing show because we have an amazing team. And every single one of them knows I have their back and will do whatever it takes to pull the event together...

Even if it means pranking a competitor.

Boris Boris Veldhuijzen van Zanten
CEO and founder
Email  Twitter
3 Features you shouldn't miss

How Google is trying to make SMS sexy again

UK founders need to speak up against a hard Brexit

There’s an app for that but good luck finding it

Apps of the week


Spring is coming up and the days are getting longer. But how much longer? Daylight will tell you the exact amount of minutes of extra sunlight you're gaining every day. Just make sure to tune out after June 21st.


The makers of Scorp describe the app as "the video answer to Reddit or Quora." It lets its 3.5 million users upload 15 second videos on any topic ranging from Trump's foreign policy to the best team in the NFL.


Prisma, that app that turns your photos into paintings using AI, is about to get a ton of new filters. The app is launching an in-app “store” to download new filters, but the bigger news is that Prisma will let users create their own filters now.

FPV drone

OpenUp by BNP Paribas

Connecting startups and BNP Paribas project managers around business opportunities?

There is an app for that: OpenUp

3 Headlines you shouldn't miss

Google announces YouTube TV service that rivals cable for $35

The Nokia 3310 is back, baby

PSA: These are the passwords you need to change thanks to CloudBleed
Red faces of the week

Enjoy a trip to Silicone Valley in Spain’s new sex doll brothel

Book your flights to Spain, everyone. The West’s first sex doll brothel opened in Barcelona this week.

LumiDolls (NSFW) claims to be the “first sex doll agency.” The rates for these high-tech silicone figures start at 80-euros (or about $85) for one hour. There are four LumiDolls currently available: Blonde Katy, redheaded Lily, African Leiza, and blue-haired “Japanese anime character” Aki.

The description of the latter is no exaggeration, by the way. Aki is a dead ringer for anime singer Hatsune Miku, and her description says this [when run through Google Translate]:

Have you ever imagined moments of intimacy with any of those anime characters that you like? With Aki it will be possible and you will be more than satisfied.

LumiDolls assures its customers that the “realistic dolls” are clean and that the service is discreet. Considering you can choose everything from the girl to what she wears to what pose she’s in when you get there, we hope that’s true.

Broadly was quick to point out that the opening of the brothel coincides with the Mobile World Congress conference in Barcelona. They implied this could be to capitalize on the “cash-rich, socially awkward” techbros who attend such shows, but there is another explanation.

Prostitution is not illegal in Spain, per se. But according to the American State Department, human trafficking in the sex trade is common there. For lonely people in Barcelona the LumiDolls are a far less ethically-fraught option.

Of course, that is a lot of money for an hour with someone who can’t move.

3 The Next Web Deals
Pure VPN

Lifetime Subscription

$597 $69

Ultimate Data & Analytics Bundle

Ultimate Data and Analytics Bundle

$1,699 $39

Silicon Valley Social Media Marketing Cours

Social Media Marketing Course and Certification

$3,995 $29

Must-read from beyond TNW One more thing

Did the oscars just prove that we are living in a computer simulation?

By The New Yorker

81-year-old Japanese woman launches her first app for iPhone