Dear <<First Name>>,
As promised at the AGM in Newry, here is the information I presented on the day. You can see my powerpoint presentation online here
We are staggering the roll-out of this facility region by region, from the smallest to the largest, so if things go wrong, as this is new software, which is custom-made for us, we aren't swamped with problems to deal with. And so it falls to you, our Ulster members, to be the first to try this out. If you have any problems, it would greatly help us if you emailed us at email@example.com
detailing what went wrong and/or what was not clear. This will help us to make things clearer for the next region, and so on.
Your profile is maintained on-line at the web address www.psychotherapist.tel. This is a relatively new type of internet address that is like an on-line business card. More details are at www.telnic.org or ilovemytel.com. Each member has their own profile page at psychotherapist.tel and a special interface gives you access to manage it. Our website, at http://iahip.org/find-a-therapist, shows details of this directory.
Accessing your profile
You will be using an application called TelVision (TV) to manage your profile and you need a username and password to manage it.
Please find and open your profile entry at the search results page for <<Last Name>> in the directory.
Click on the little gear icon on the bottom left of your profile. The TelVision login page will be presented.
Your username is *|TELUSER|*
Enter your username and temporary password. As this is your first time, you will be prompted to change your password to something more memorable. But please remember, security common sense dictates that you don't use the same password in more than one website. If you return and forget your password, click on "Forgot Credentials" and it will be sent to you by email. Please note that once you change your temporary password, we in IAHIP have no access to your password at all. However we can override your individual access with administrative privileges, and change all records, if necessary.
Your temporary password is: *|TELPASS|*
The TelVision interface is a “point and click” interface: you move your mouse over the element you want to change and click the mouse. This causes the related edit dialog to appear.
What you can change:
A brief paragraph about yourself is also possible to include, although this record is primarily intended for contact purposes alone.
A link to your own website
A website link to your own Twitter/Facebook/LinkedIn/Skype accounts, etc etc.
Special Interests should be inserted to help prospective clients find your profile in search engines. Go to the Extras link at the top, then select Special Interests. Choose from the list provided (taken from the ICP website), or add your own.
What you can’t change:
Any label or values that contain “accredited by IAHIP” or link to the IAHIP website.
Your email address
The “Supervisor” field in “Directory Information - Member Information” is reserved strictly for IAHIP-Accredited Supervisors alone. IAHIP can only legally endorse its own accreditations in this, its own directory, it cannot stand over claims for other degrees or qualifications. On your own website you may, of course, expand on your other qualifications and accreditations from other bodies. Free websites are available at http://blogger.com or http://wordpress.com, should you wish to create your own. Also remember that you can set your profile in LinkedIn to "public" and it can list a virtual CV of sorts, if you prefer.
The text at the end about IAHIP
A constantly updated helpfile is at iahip.org/tv-helpfile
. Please visit it now.
If you change your primary contact details here, and don’t notify the office, then we lose the power to contact you! So, for these essential details, please use this form and Jane or Penny will update the office records and your .tel for you - http://iahip.org/corrections
NB: All changes are not instant. It can take up to 20 minutes sometime for the changes you have made in Telvision to appear on your actual .tel page. Search engines take considerably longer to index changed items, and with Google it can take up to a few weeks. And we use a custom Google search engine on iahip.org. So please be patient. However, the more information you place on your record to help clients find you, the higher your record will appear in relevant search engine requests.
Changing your profile image
You may change the picture to a photograph or a logo. It has to be square, and it is preferably 90px x 90px. It has to be hosted somewhere already, you can't upload a photo to be stored by the directory. (This is because one large photo contains the same amount of data as the entire text-based directory itself.) Try your Google Profile if you have one, Picasa (another Google service), Flickr (good if you already have a Yahoo! account), Gravatar, or even use the photo in your LinkedIn profile, if you have one that is visible to the public.
You can use a photo from a Twitter profile too.
Basically it has to be a publicly visible photo - not one that is private, only visible if you log in to a particular service, such facebook. Once you have such a photo, right-click over it and select the option to “Copy Image URL” or "Copy Image Location".
Basically, we are looking for a website address of an image that already can be seen on the web on another site. The URL will end in .jpg or .gif or .png - it's an image file. It will look like one of these, which are images from Twitter and LInkedIn, respectively:
Click on the existing image in your Telvision profile to change it. A popup dialog will appear. Enter your name as the label, and paste in the URL of your image in the Photo URL field. Press [Save Now].
Adding bigger images
You may also insert a bigger image or two (again, hosted elsewhere, in a photo storage site such as flickr or picasa) that will appear on the right of your profile on a computer screen, square, sized 250px by 250px. You could add a hyperlink to it, so that if people click on it, they call your or email you. But it's not necessary. These bigger pictures will not appear on mobile phones. Take a look at the test profile to see what the pictures can look like: http://mark-kolb.psychotherapist.tel/
Inserting and editing your Special Interests
Click on "Extras" at the top of your screen, and then "Special Interests". You may add from the preselected special interests, which are the same as on the IPC directory, or you can choose your own, or a combination of both. Please note that if you select a lot of them, you may need to break them in to two separate "Special Interests" sections, as there is a limit of characters allowed in each of these sections. These are deliberately designed to be a list of keywords to help members of the public find you using those keywords in search engines. The more concise you are, the better. For longer sentences, insert a short biography.
Finally, create a short blurb about yourself. From "Extras" at the top, select "Insert Free Text Record". Describe your practice, remembering that you are writing to ensure that people find you in search engines. Max 4000 characters. It's best not to put in issues you don't work with: for example, don't write "I don't work with addictions" because this will mean that anyone searching for "addictions" in their search engine will find you.
If you've put in something you want to delete, just click on it and the popup edit window will appear. Select "Delete".
How to use this URL in your own promotions, literature etc
Google and other search engines prioritise websites if they are linked from elsewhere. So, in other words, if you want your unique URL firstname.lastname@example.org to feature higher in any search engine results for people looking for a therapist in your area, and/or looking for someone who has a need for one of your Special Interests, then the more you use that URL in other websites/listings/email footers, the better. Anywhere your name appears on the web, for teaching/seminars/workshops/articles, your one-stop-shop contact record is your unique psychotherapist.tel URL.
How to set up a Google Places notification with your .tel
Short of paying for Google Adwords, the best way to promote your practice at the moment is free and very effective indeed.
Google Places is a service from Google that allows people to claim a geographical location on a map and declare that they have a business there. When Google is asked in its search engine a certain kind of search query, that is obviously a question looking for a particular shop/business/profession in a particular area, it returns a list of registered Google Places first, ahead of its normal listings. So, someone looking for a photographer in Clonmel, or a Chemist in Derry, will see a map first with dots on the map pointing out relevant businesses. This is especially useful when used on smartphones. Happily, psychotherapist is one of the words that triggers these results.
Go to www.google.com/placesforbusiness
Create a google account if you don’t have one already. This is free.
Enter the details of your practice, and make sure that you use your specific page at psychotherapist.tel URL as your website. Add a photo, opening hours, qualifications, whatever you wish to add.
Place your practice on the map and press save. You can return and move the pin to a more accurate place if you find it’s wrong - especially with Google Maps, which give directions to people with smartphones, you can place your pin on the map within ten feet to enable your potential clients to find your practice easily.
After you have submitted your new business, it will then seek to verify it, either through ringing a landline number that is geographically-based in your area, or sending you a postcard to that address. This is to prevent fraud. Follow the instructions.
It does take a few weeks, sometimes a couple of months, before your new business listing makes itself known on your local business listings. However, once it does, it will have your name and the URL psychotherapist.tel featured prominently on the first page of Google search results for people looking in your area.
Please contact us if you are having problems. I will be holding a workshop on this material and boosting your online presence in due course. Please subscribe to http://links.iahip.org/mailinglist
if you wish to find out about this, or any other, upcoming workshop.