A picture is worth a thousand words. But, when given a choice between the two, most PR pros would probably still choose the latter. That’s because we’re trained to think in key messages and story lines – not necessarily photos and graphic design.
Take Spotify, for example. Late last year they launched “Serendipity,” a (semi) real-time map that displays when two users play the same song at the same time. The site is a very cool way for Spotify to visually showcase its widespread user base (instead of just rattling off numbers) and provide insight on what the world is listening to. Live Columbus, a local blog, is another creative example, regularly inviting local influencers (business owners, bloggers, musicians, foodies, etc.) to take over their Instagram account and post photos throughout their day. In doing so, they’re essentially creating a virtual scrapbook that showcases all the cool and unique things the city has to offer. Then of course there’s Nike, who dominates on social media thanks, in large part, to the consistent, compelling imagery they share across all of their social channels.
The good news is, you don’t need a Nike-sized budget to make visual storytelling work for you. New tools pop up all the time that make it easy for anyone to create and share stunning images – regardless of what budget or design skills you’re working with. I shared three of my favorites – Canva, Death to the Stock Photo and Flipboard – on prTini last week. We’re also big fans of:
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My Year with Eleanor
Just finished this amazing book, written by a former celebrity blogger who was inspired by Eleanor Roosevelt to conquer a different fear every day. My favorite quote? "You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You are able to say 'I lived through this horror. I can take the next thing that comes along.'" Highly recommend adding this book to your reading list!
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