fresh AP[PR]OACH highlights how companies of all sizes – from established brands to startups and non-profits – are innovating best practices and crafting creative PR strategies and campaigns. (Share it!)
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 Best [PR]actices

There’s an unwritten rule among PR pros to avoid pitching timely topics on the same day as a major news announcement – say, when Apple launches one of its most anticipated iPhones to date. Riding the waves made by the news? Now that’s a different story.
McDonald’s was one brand to successfully leverage last week’s iPhone 6 hype, showing up outside Apple’s Fifth Avenue Flagship on Friday to hand out apple pies and other snacks to the thousands of New Yorkers waiting in line. The stunt connected McDonald's to one of the weekend’s hottest topics, plus landed them coverage in Mashable, PR Newser, USA Today and a number of industry pubs. The best part? This kind of idea could be easily implemented on a smaller scale by brands of any size.

 In Case You Missed It ...
Stop downloading apps to better manage your calendar/to-do list and start being more intentional about how you spend your time. Try these eight tried-and-true tips(Tweet this!)

 Meet & Tweet 
@Andrew_ShipPR: Andrew Shipp is a crazy smart PR pro turned community manager turned social media strategist. Prior to moving to San Francisco for his current gig with GoPro, he was also a frequent visitor at Geben (and helped out on a few projects!). If you haven’t had the chance, be sure to connect with Andrew on Twitter. At the very least, bookmark his tips for producing, curating and publishing amazing content.

 Links You'll Love
No budget to hire a graphic designer? No problem. Jess Ostroff shared five free (and easy to use!) tools to step up your visual storytelling game(Tweet this!)

Need a fresh approach to your PR or social media? From strategy and campaign concepts to implementation and training, we're here to help.

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Boots on our feet, leaves on the ground, a chill in the air and a steaming hot cup of coffee or tea in hand. Just a few of our favorite things about fall, and now we’ve got the perfect soundtrack to go with them:

Got a favorite fall song to add to the list? Tweet us at @gebencomm!

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