A simple blog post format works

Proof of how a clean blog design and structure doesn’t mean you won’t be getting any leads
In a previous newsletter edition I looked at how much of what surrounds a blog post is fluff. 

So now we’re turning our attention to everyone that’s keeping their blog as simple as possible and seeing results.

[Click on the brand links to see a post example.]


Raise your hand if you’ve seen at least one post Unbounce result in Google’s SERP?

✋✋✋✋✋ to infinity!

They are literally everywhere there’s a mention of a landing page:

Their blog post design is as simple as possible with CTAs dropped from the side and placed at the end of the post. After all, their articles do target mostly keywords for the top of the funnel so readers who stumble upon these don’t necessarily want a landing page builder straight away.


You can’t get more simple than a blog that’s just plain text mimicking an email. All on a mobile-version website with more than decent backlinks and traffic considering it all comes from social.


No fancy design. No interactive elements. No funky fonts. No extra colors. No clutter. Crazy traffic.



The Spotify Design blog proves how you can write about design and still keep your writing simple. I mean, one of the core design principles is simplicity, right? And the social stats prove that people care more about what you have to say:


The Dropbox Design team has also taken a liking for clean blogs:

Here’s more notable simple blogs from not-yet-as-popular brands and pros:
Simple blog designs are a perfect solution when you want people to focus on what you’re saying. Keep in mind this means dropping your love for subscription boxes, CTAs, and other pop-ups.

To be frank, the design of a blog depends on what your business goals are. So in the next newsletter edition, we’ll be looking at how you can make a blog post’s design enhance your content.
If you enjoyed this edition, don't forget to send it to a friend. In two weeks, we're going over blog design matters!

Until next time,
Alexandra Cote
Here's some further resources to have a look at in the meantime:

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