Português - Portugal
Analyzing when featured images matter and how to use them to make your brand stand out.
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When they matter and how to stand out
When you look at a blog’s homepage you tend to see either stock photos or illustrations. None of these situations make brands stand out.
At least in most cases.
Even when using illustrations, these tend to be pulled from Shutterstock or one of those free illustration libraries everyone’s already using.
So who’s getting their featured images right?
Slab - highly symbolic images with a consistent style
Grammarly - simple cover illustrations that match their brand
ClickUp - custom and sometimes funny
Pitch - diverse images but all owned and brand-friendly
Reply - pick a style and stick to it
Help Scout - choosing images from different illustrators and making sure they match the overall brand and theme
But beyond branding and possibly making your post stand out on social media, the featured images you have don’t matter that much.
So should you dump all of your money into top-notch designs from day one?
Nope. There’s lots of other ways to make your imagery stand out:
Lokalise - reusing the same elements
HelpCrunch - take a fun approach with the stock pics you have
Tettra - use templates and simple elements you can create them yourself
How to make your blog images stand out & reflect your identity
[this is the best blog post on Earth]
Remember that featured images can appear in the SERP on the following instances where having an image that pops out will matter:
When you get a featured snippet
Within the image search results
Under the News and Top stories sections [not applicable for B2B blogs]
SEO for Google Images | Search Central Lightning Talks
Some blogs also add the featured image at the very top of the post. Make sure you properly size it and include an ALT tag. Refer to the previous edition on ALT tags for more details.
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Until next time,
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