Non-classic blog post formats work

When trying something else doesn’t mean your content will lose its value
Note: This is the last edition for this year. Hope you're all having the best holiday season yet! 🎄 I'm also scheduling some fun chats with marketers over the next few weeks, so if you feel like chatting, send me your calendar link via LinkedIn. Have a good one, everyone! See you in 2022! - Alexandra
It’s not everyday that you come across an article that nails branding and has you say: “Ah, so formatting really makes a difference.”

For this edition, I’m ditching the photos so you can experience the example posts below at their full potential.
  • Semrush - replacing boring case studies everyone’s already had enough of with a reality show
  • Candor - choosing highly-interactive guides over plain blog posts
  • UserOnboard - making sure people don’t skip the info but putting everything under a presentation
  • Accenture - thinking of a post as an independent landing page
  • Apple & Banana - listing the post as a friendly conversation
  • Eventbrite - another example of a guide that mimics a stand-alone landing page
  • Abstract - crazy transitions that won’t bore readers
  • Atlassian - when you decide to target a keyword the right way
Other brands [although this is more common with independent professionals] are moving their blogs elsewhere: Fun tip:
You can get some really good backlinks by looking through lists and guides people have up on GitHub. Here’s an example of a post I contributed to.
If you enjoyed this edition, don't forget to send it to a friend. 

Until next time,
Alexandra Cote

Was this email forwarded to you? Sign up here.

Copyright © 2021 COTE ALEXANDRA MONICA PFA, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp