When trying something else doesn’t mean your content will lose its value
Note:This is the last edition for this year. Hope you're all having the best holiday season yet! 🎄 I'm also scheduling some fun chats with marketers over the next few weeks, so if you feel like chatting, send me your calendar link via LinkedIn. Have a good one, everyone! See you in 2022! - Alexandra
It’s not everyday that you come across an article that nails branding and has you say: “Ah, so formatting really makes a difference.”
For this edition, I’m ditching the photos so you can experience the example posts below at their full potential.
Semrush - replacing boring case studies everyone’s already had enough of with a reality show
Candor - choosing highly-interactive guides over plain blog posts
UserOnboard - making sure people don’t skip the info but putting everything under a presentation
Accenture - thinking of a post as an independent landing page
Apple & Banana - listing the post as a friendly conversation
Eventbrite - another example of a guide that mimics a stand-alone landing page
Abstract - crazy transitions that won’t bore readers
Atlassian - when you decide to target a keyword the right way
Other brands [although this is more common with independent professionals] are moving their blogs elsewhere:
Fun tip:
You can get some really good backlinks by looking through lists and guides people have up on GitHub. Here’s an example of a post I contributed to.
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