What are blogs even called?

A blog’s name does hold branding powers but it’s not a mandatory trait

Have you ever wondered if B2B blogs tend to have a specific name?

Well, I’ve done the research for you.

The majority are just called “blog”.

At their best, they also have a motto or something to describe the blog, like so:

And some replace “blog” with “news”, “journal”, or “articles”.

But then there’s the few that stand out. Coincidentally (or not) it’s often brands that are renowned for their branding efforts:

The Keyword by Google
A Bullseye View by Target
The Furrow by John Deere
The Art of Work by Homerun
The Open Seas by Tettra
Method in Madness by Dovetail
Ideas by WeTransfer
The Signal by Mixpanel

So why would you want to name your blog?

It doesn’t cost anything.
It’s a great extra branding point.
It gives your brand personality.
It helps you give an idea of what your main topic is and/or what audience you’re targeting.
It helps you stand out from your competition.
Provided you have a memorable blog name, it will make it easier for people to remember you once they stumble upon multiple articles from your blog.

If one name’s too difficult to decide on, do what Buffer does and divide your blog into multiple smaller publications, each with its catch name:

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Until next time,
Alexandra Cote

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