Content accessibility

The overlooked aspect of our content strategies
We’re all too caught up with keyword research, promoting our content, and picking the perfect words. Within this jumble, we omit the importance of content accessibility.

The next day?
  • You get high bounce rates because readers can’t figure out your landing page or menu.
  • Google just penalized your website for having way too small buttons and lacking other accessibility features.
  • Your great posts sit with no traffic because they’re hard to read, limiting your market reach.
  • You’re facing some serious legal consequences that are also damaging your brand.
For most elements, it’s the designers and development teams that dabble with content visibility, hiding content responsibly, and adding custom accessibility options like this one created with audioeye:

Here’s another example that’s easier to use straight away:

But what can you do for your content? Here’s some best practices:
  • Add ALT text to all of your non-decorative images [see previous newsletter edition].
  • Ditch regular, vague “Click here” or “Learn more” CTAs for clear and specific ones like “Join our club” or “Download the ebook”.
  • Use white space to break down paragraphs into manageable reading chunks.
  • Highlight important information through bold, quotes, tip boxes, and other styled elements.
  • Get your heading rankings right!
  • Always use ordered/numbered lists if the sequence of the list matters.
  • Pair your images with a caption, especially when the image is complex, containing charts, text, and other graphics.
  • Check how the text looks like when the size of the text is increased to spot images and tip boxes that might not be in their relevant place anymore.
  • Make sure color highlights or hyperlink text is visible through all specialized browsing modes.
  • Don’t forget about making your gated content [PDFs, spreadsheets, presentations, checklist, etc.] accessible too.
  • Keep sentences short and avoid complicated words when writing.
  • Use emojis sparingly as text-to-speech tools read their description. This could make it difficult for people to understand the meaning of your text.
  • Adding videos to your posts? Make sure you’ve got closed captions or a transcript for them.
  • Explain abbreviations, short word forms, or acronyms at least when you first mention them in a text.
Further reading: 
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Until next time,
Alexandra Cote

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