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For Immediate Release
March 30, 2021

Green Movement encourages more sustainable lifestyles in Niagara Falls

NIAGARA FALLS, ON - If it's not easy being green, at least it can be fun. The City of Niagara Falls, Park in the City Committee, Mayor Diodati and Mayor's Youth Advisory Committee (@NFMYAC) invite local residents and businesses to join the Green Movement: a series of eco-friendly lifestyle challenges designed to foster greener everyday habits in a city-wide competition with prizes from Zappi's Restaurant and Norwex.

The Green Movement competition runs from April 1st to 21st and winners will be announced on Earth Day (Apr 22) at the City's spring tree planting event.  To compete, individuals and teams will use the GooseChase app to find and record challenges with photos or videos of their efforts.  Points are awarded for each challenge and the top scorers will each win a $50 gift certificate from Zappi's Restaurant.  Seven additional winners will be randomly selected among everyone who completes at least one challenge.  Complete contest rules and prize details will be posted online throughout the competition at niagarafalls.ca/greenmovement.

The GooseChase app was selected for its ease of use and engaging interface. It features a leaderboard so participants can see how they're doing throughout the competition, and see the photos and videos shared by others. The app is free to download for both Apple and Android mobile devices.  Anyone who can't download the app is welcome to join the Green Movement using a simple online entry and photo-upload form, although they won't appear in the leaderboard.

A side competition between all five local high schools will be run by @NFMYAC. Students will compete with their school to rack up points for the green challenges completed by each student and the winning school will take home the inaugural Green Movement trophy.


"We hope by gamifying these simple, everyday choices, more people will try them. And if they can keep it up for just a few short weeks, these choices will more likely become habits that are part of their lifestyle, as common as recycling and brushing their teeth," says @NFMYAC member Katie Hutchings (A.N. Myer S.S.) "Myer is definitely bring home the trophy."

"We love a challenge and the Green Movement speaks to many of the issues we, as a generation, are invested in," says @NFMYAC member Aidan Bilon (Westlane S.S.)  "Even the trophy is green: we're re-fitting an old one with new plates. And Westlane is definitely going to bring it home." 

Katie, Aidan, and other members of @NFMYAC will be taking over the Recreation Department's Instagram account throughout the Green Movement to inspire participation and share photos and videos. Follow @niagarafallsrecreation to see what they get up to.

The Green Movement is also an excellent opportunity for local businesses to take part and show the community how they can help them live greener and better right here in Niagara Falls.  Businesses can enter the competition as a team and showcase their products and services as they complete the challenges. 

Bonus challenges sponsored by local businesses may be added at any time to ramp up the competition and help promote local, eco-friendly products and services.  These special challenges also offer up to 25 times the points.  The first bonus challenge is sponsored by Norwex sales consultant Kevin Coutu.  Anyone who participates in the Norwex Greener Cleaning challenge will earn 2500 points and will be entered to win a Norwex Safe Haven 5 prize pack valued at over $100.  The challenge? Swap out your usual cleaners and disposable wipes and try Norwex's washable and reusable cleaning cloths which don't require any extra products, eliminating both the extra packaging and environmental contaminants.


Any local businesses who wish to donate a prize, sponsor a challenge, and be featured on the Green Movement website should contact Community Development Coordinator, Jeff Guarasci at 905-356-7521 ext. 3341 or jguarasci@niagarafalls.ca and visit niagarafalls.ca/greenmovement for more details.

For more information on @NFMYAC or the high school side competition, check them out on Instagram.

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For more information, contact:

Jeff Guarasci, Community Development Coordinator
City of Niagara Falls, Recreation & Culture Department
Phone Number905-356-7521 ext 3341

jguarasci@niagarafalls.ca

Copyright © 2021 City of Niagara Falls, All rights reserved.


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