iDesigns' Client Gets Investment on SharkTank!
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iDesigns' Client Gets Investment on SharkTank!

If you tuned in to the Season 6 premiere of Shark Tank, you probably remember the first entrepreneurs into the tank, Stephanie and Brett Parker with, who created a unique product to help babies sleep through the night. Shark/Investor Daymond John loved the product and offered the Parkers the $200k investment they were asking for!

I've heard about the Shark Tank effect, but to see it first-hand is truly amazing. During the show, had over 20,000+ unique visitors on the site at one time, and by midnight they had over $125k in orders!

It has been a pleasure working with the Parkers over the last several years to design the Sleeping Baby and Zipadee-Zip logos and website (see Stephanie’s testimonial below). They are an awesome family with a great story, and we couldn’t be more proud of everything they’ve accomplished.  We wish them continued success!

“I have been so thoroughly impressed with the work you have done for my company. This is now the SECOND website you have created for me and I have been blown away at the results each time! The first website you created for me was when my company was in its infancy and I had no clue what would become of our little business. You were so incredibly understanding and patient with me throughout the process of creating a website for the first time. I was thoroughly impressed by the creativity and effort that was put forth to create my first website… especially considering the limited funds I had available to allocate towards this. I’m thankful that God blessed our little business the way He did so that I could hire you again to create a very customized website to take our business to the next level.

“This second go at re-creating my website has exceeded my expectations. I’ve been thoroughly impressed with the attentiveness shown to every detail that went into the creation of my new site and the incredible amount of time that I know was invested by the both of you to make this website exactly what I envisioned and so much more. I will recommend you and your incredible work to everyone one I know and pray that your business will continue to thrive and flourish. Thank you from the bottom of my heart!”
- Stephanie Parker, Sleeping Baby®

Google’s Panda Isn't So Cuddly to Some Sites

A few short months ago, Google released the Panda 4.0 algorithm, which was designed to help boost great-quality content sites while pushing down thin or low-quality content sites in order to provide searchers with the best search results possible. If your site ranking was impacted, it is because Google flagged your site as having spammy or “thin” content. We always recommend writing web content for users not search engines.

But what is considered thin content and how do you fix it?

You're going to have to look at each page on your site and ask yourself a few questions:

  • Should it go bye-bye? Compared to other pages on your site, does this page’s content provide any real value to the user? If the answer is no, it’s time to remove the page, or…
  • Should you revise a section? If the content is poorly written (too many keywords or not enough keywords, too many internal links, etc.) you might only have to do some minor tweaking in order to revive this content.
  • Should you no-index? If the page content is thin but still provides a benefit to your users, it may need to stay. Just exclude these pages from search crawler view.
  • Should you reduce internal linking? Maybe this page holds some value but doesn't perform well and you just can't seem to part ways with it. In the least, begin to reduce internal linking to this page so it isn't in the common route of search engine crawling as well as a distraction for site users.
A Penguin algorithm update is anticipated in the coming year, but if you abide by best SEO practices of posting fresh, relevant content with a safe keyword density, then your site should be safe.

How Does Google’s New Pigeon Update Affect Your Site?

The brains at Google were busy this summer. Along with the Panda update, Google launched a new Pigeon update which targeted local search results.

Search engines are going to rank local directory sites (such as Yelp, YellowPages, BBB, SuperPages, and industry-specific directory sites) higher in search results. This is a good time to double check that your contact info is up-to-date on those sites, since you could have more profile views or referral traffic from those directory sites in the coming months. You might also considering running a special for users who find you through those directory listings!

Twitter #Hashtag Could Get You Ranked in Bing

As part of Bing’s partnership with Twitter, it is adding some new search features in order to help searchers more easily find relevant information on the social media platform.

In Bing, when you search for a hashtag, it will display relevant tweets right in the search results with a small Twitter icon next to them. The results will show the tweet, who tweeted it, and how long ago it was tweeted, along with any relevant media included in the tweet, such as a link to a video with a small accompanying image.

Update Your All In One SEO Plugin

You might have recently received an email from your hosting provider about updating the WordPress plugin, "All In One SEO Pack." No need to panic. Simply login to your WordPress Dashboard, go to Plugins, then find the All in One SEO Pack and click Update. This will update the plugin to the latest version on your site, which included a security patch.

If you need assistance with the update, contact us. Any WordPress website updates are billed at an hourly rate, unless you are on our WordPress Maintenance Package where we keep your WordPress version and plugins up-to-date.

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