Your next big brand opportunity starts with employees.
One Minute Mondays
Your next big brand opportunity starts with employees. We call this tool The Advocate’s Journey, and its purpose is to create evangelists who will build your brand through their actions now and long after their time working with you is through.

 
Josh Levine 
Principal, Great Monday

WHY PEET'S WENT PRIVATE


To make headway in the market, established companies should focus on creating value for customers in the long term, not paying shareholders in the short term. Here's how Peet's Coffee is doing exactly that.

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Are your employees part of your brand strategy? Watch this quick clip to find out more about The Advocate's Journey.

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We've been thinking.

THE ESCALATING WAR
FOR TALENT


Worse than getting poached, employees might leave to start their own companies. What's a startup to do?

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THE GIVING GAME TURNS GENEROSITY INTO PROFIT


Common sense says that you can’t give your product away and still expect to turn a profit. But more and more often, companies are playing the giving game — and they're winning big-time.

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NEW IDEAS WEEKLY AT GREAT-MONDAY.COM

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