Copy
Canaan celebrates 10th anniversary, NEW products, awesome recipe, exciting news, pictures, and more all in Canaan's latest newsletter! 
View this email in your browser
Like us!
Like us!
Follow us!
Follow us!
Website
Website
     CANAAN CELEBRATES 10TH ANNIVERSARY!

      

We can’t believe it has been 10 years already since Canaan first started! 2000 farmers with their families from villages that span all over Palestine were at Canaan’s festival dining, dancing, socializing, and celebrating Canaan’s 10th anniversary and the end of the 2014 olive harvest, in the biggest harvest celebration in Canaan history! 

The first sight of Canaan is the large stone building with 18 country flags flying.  The showroom with 20' ceilings and a museum of ancient agricultural tools on the walls was the meeting place for tasting Canaan products and tours.  The long veranda out front had 10 years of Canaan and PFTA history in pictures. The Canaan press was busy producing fresh olive oil for people to try with freshly baked Taboon bread baked real-time on the Canaan grounds. Farmers felt they could fly when they saw their precious green gold in the bottles that are sold in 18 countries around the world.  International friends and customers came to meet the farmers who make their favorite olive oil. Everyone enjoyed a delicious Maftoul meal in the Canaan orchard while listening to traditional music and watching Dabkeh performances. The music and dancing went on till after dark while tea and coffee made on bonfires was served to the guests all day long.

In his speech, director and founder of Canaan Fair Trade Dr. Nasser Abufarha talked about the accomplishments of Canaan in during these 10 great years, and launched the new era of Canaan and the Palestine Fair Trade Association as the leaders in the agro-economy of Palestine. He finished his speech by saying “No matter how much we grow, we will continue to be as humble as the Palestinian farmer, and as we grow stronger, our strength will also be the strength of the farmers.”

CHECK OUT PICTURES FROM THE BIG CELEBRATION HERE.
THE 5TH AND YET BEST OF CANAAN’S OLIVE HARVEST TOURS!
One full exciting and unforgettable week was spent in Palestine with our little band of travelers this year. Just like every year during the olive harvest season, Canaan hosts a fair harvest tour, and this was the fifth and best yet of Canaan’s olive harvest tours lead by Canaan’s Promotion & Media Manager Manal Abdallah. Alternating program and picking days, home-stays with welcoming farmer families and friendly guesthouses, the group experienced the joy of the harvest season, the rich culture, compelling history, beautiful nature, delicious cuisine and the legendary hospitality of the Palestinian farmers.
 
Rain? We got to know our host farm families better, sharing shelter from the rain as well as meals and days together.  The soft patter of ripe olives hitting the tarps was a different sound of rain.  We met farmers 'insisting on life' and keeping their dignity and balance even where they had lost half their lands to the hostile military occupation.
 
We visited the only brewery in Palestine and had an unforgettable meal and view from the terrace of a traditional restaurant overlooking Taybeh.  The women of the Deir Ballout coop taught us how to roll maftoul (couscous) then shared a maftoul meal with us.  We had an insiders tour of Nablus, buying produce and cooking a traditional meal together, ending with the famous Nablusi kenafe and a concert on the rooftop of Beit al Karama.
 
We walked among 2000 year old Roman ruins in Sebastiya and saw the world premiere of a play at the Jenin Freedom Theatre, plus a private screening of The People and the Olive about the Run Across Palestine with one of the ultra marathoners, Meryl Marsh.
 
We spent a full day celebrating harvest with 2000 farmers at Canaan’s 10th Anniversary Festival! We ate and danced in the Canaan olive orchard with our new friends until well after dark.
 
The tour ended with a hike  lead by Canaan’s director Nasser Abufarha, and a picnic lunch in the Burqin mountains over the Marj Ben Amer fertile plain, seeing traditional Palestinian farming versus the encroaching plantation style monoculture of the occupation, and seeing evidence of how the land on the mountain had been cultivated for centuries.  Our entire tour was a unique view of Palestine and its people that most visitors never get to see.

Make plans to join us next year for Palestine's most unique tour! 

SEE PICTURES OF CANAAN’S FAIR HARVEST TOUR 2014 HERE.
NO CAR WASHING IN BURQIN DURING THE OLIVE HARVEST
 




October-November is that beautiful and joyful time of the year in Palestine where kids get off schools and adults take off from their day jobs to go to their family’s village to help harvesting their olive trees; trees that have been passed on from generations to generations. All Palestinians are part of an ancient line of farmers. Even if they have professional jobs and careers, their lives in the fall revolve around the olive harvest.
 
For some of our farmers who have other jobs during the year, the olive harvest for them is a way to get a break. Mohammad Mortada, an olive farmer from the village of Burqin who owns a car-wash closed his business until he finished harvesting his olives. He says “I consider the olive harvest as my vacation; I get away from the shop into the trees… to me, this is sweeter than honey to my heart… if the olive harvest extends for two months, I close my shop for two months to stay in the fields”.


This year, Canaan is happy with the superior quality olive harvest, and happy to be able to secure the quantities to fulfill our market growth expectations for 2015.

In picture: Farmer Mohammad  Mortada back in his shop after the harvest season is over.

CHECK OUT THIS COLLECTION OF BEAUTIFUL PICTURES FROM OLIVE HARVEST 2014.

 
CANAAN IN THE NEWS THIS MONTH



SPECIALTY FOOD ASSOCIATION
Canaan Fair Trade Reports Strong Harvest, New Products for 2015.
"While Canaan farmers are about 2 percent of olive farmers in Palestine, they are producing about 7 percent share of Palestine's crop"
SEE FULL ARTICLE HERE.


ALJAZEERA ENGLISH
West Bank Olive Farmers Predict Poor Harvest.
"The farming challenges are regular access to land and regular access to water resources. These two challenges are stripping the Palestinians of over than 60% of their capacity for the harvest" - Nasser Abufarha.
VIEW FULL REPORT HERE.

NHK - Japan
Palestinian Olive Oil to the World!
“Normally Palestine is seen either as a victim or a terrorist in the political context, here, we are reintroducing Palestine as an artisan producer and a trade partner; and we take pride in that.” – Nasser Abufarha.
VIEW REPORT IN JAPANESE HERE.
RAW IS NOW SHIPPING!

GOOD NEWS to all those who pre-ordered Canaan’s new RAW STORY OLIVE OIL from the US… your shipment left Palestine and it’s on its way!! It’s only a matter of days before you have this deliciousness on your dining tables!

CANAAN’S RAW OLIVE OIL IS ORGANIC, COLDPRESSED, EXTA VIRGIN, UNFILTERED, UNPROCESSED, UNCENSORED, FRESH, AND ABSOLUTELY DELICIOUS.

If you haven’t ordered yet, what are you waiting for? Don’t miss out on Canaan’s best! If you’re in the US, you could order online HERE

If you’re outside the US, please contact info@canaanfairtrade.com for orders.
 

 
FREEKEH IS BACK!!

This ancient Palestinian specialty is making a comeback!! We’re happy to announce that FREEKEH is now on Canaan’s product list! Freekeh is the traditional flame roasted green wheat of Palestine. Being a nutritious and delicious alternative to rice, this healthy and ultra-filling grain contains 4 times the fiber of brown rice, plenty of proteins, vitamins & antioxidants, very little fat, and is easy on the stomach. More details about the texture, appearance, and taste HERE.

Trying to lose weight? Freekeh is the ideal option for you, because the fiber and protein fill you up on a per-calorie basis better than other similar foods.

Diabetic? Low on the glycemic index, it’s a good option for people with diabetes.

Vegan or Vegetarian? Freekeh is an excellent animal-free source of protein.
 
GET YOURS NOW. Contact your sales person at Canaan for orders. To our US & Canadian customers, freekeh is on the shopping cartLots of yummy freekeh recipes soon to come from Canaan … keep an eye on Canaan’s RECIPE SECTION!

 
NEW FLAVOURS ON THE INFUSED OLIVE OIL!
 

Canaan is reintroducing its infused olive oil varieties where the infusions are crushed with the olives at the press, adding new flavours to Canaan offerings like Lemon and Basil. Look for them coming soon to your markets! 

RECIPE OF THE MONTH: FATTET BETENJAN

(Serves 8-10 people)

In Arabic,’Fatteh’ means ‘to break in pieces’, and Fattet Makdous is composite dish made of layers ‘broken to pieces’: toasted/fried bread, fried eggplants, yogurt mixed with garlic and tahini, minced meat cooked with onions, and topped with a layer of fried almonds.  This dish is a favourite of eggplant lovers, fulfilling, delicious, easy to make, and makes a great addition to your party or dining tables.

Ingredients:

3 round pita breads, broken into 1-inch squared pieces
1 ½ cup Canaan olive oil
1/2 cup Canaan almonds
3 small onions, chopped fine
5 cloves of garlic, minced well.
1 lemon
3 small round eggplants, chopped 1-inch thick squares & salted
½ kg ground meat
3 cups of yogurt (laban)
2 teaspoons of Tahini
Salt & pepper, 7-spice mixture (can be found in Arabic stores), or replace with any desirable  meat spices.
 

Recipe:
  • Add ground meat to hot olive oil, separate and sauté. Add chopped onions, 1 tsp of salt, 1 tsp of pepper, 1 heaping tsp of cinnamon, and 1 tbsp of the 7-spice mixture. Cook well over medium heat, stirring occasionally.
  • While waiting for the meat to be ready, sauté bread in ½” olive oil on medium heat until golden. Remove with slotted spoon and put on the bottom of a serving plate.
  • Bring olive oil to high heat; add chopped eggplants to oil and brown in two batches. Use slotted spoon to remove and layer on top of fried bread on the serving plate.
  • Sauté slivered almonds in olive oil over medium-high heat quickly, stirring constantly until golden, Remove with a slotted spoon and set aside.
  • Pound garlic in a mortar/pestle until it slivers, squeeze lemon juice over garlic, mix and set aside.
  • Mix 3 cups of Laban (unsweetened yogurt), 2 tsp of tahini, and the garlic-lemon mixture all together, and layer on top of the eggplants & bread on the serving plate, covering completely.
  • Add meat mixture on top of the yogurt.
  • Top and garnish with fried almonds.

    Sahha w Afyeh, Bon appetite!

Copyright © 2014 Canaan Fair Trade. All rights reserved.

Our mailing address is:
Kufor Koud Str.
Burqin, Jenin - Palestine
Tel. +972 4 2431 991/2 
Fax. +972 4 2431 993