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FEBRUARY - MARCH NEWSLETTER 2015

We're excited about the new expansion, CORE team is busy at work, Canaan team continues travelling for exhibition period, spring is back & weather is beautiful, 10th anniversary celebrations continue... exciting news, facts, pictures, and delicious recipe all in our latest newsletter! 
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NEW FACILITIES AT CANAAN HEADQUARTERS

We’re very happy to announce that Canaan is expanding its facilities at the Canaan Headquarters in Burqin to create more storage space & add new production lines to more efficiently handle the increasing business growth.  The new facilities, which is approximated to around 3000 squared meters, will have new building for almonds shelling line to uplift the almonds sector of Palestine, and provide additional space for a new olive oil & almond storages. The plans will be to double our olive oil storage capacities over the next three years. The second floor also planned to accommodate expansion of specialty foods processing and production and more space to accommodate staffing expansions over the next 5 years.  The plans also include a cafeteria, and workshops hall, all in-house! We’re going to have the new almond processing line, and widen our specialty foods development and offering. In this album, we will keep posting pictures of the building process, check it out and stay tuned for more! 
CORE IS AT WORK!

Canaan Centre for Organic Research and Extension (CORE) is proud to establish new partnership with Christian AID – UK to further help advance the goals of CORE in empowering rural communities in Palestine in organic farming.
One of the top priorities on CORE’s plate at the moment is increasing the almond production and overcoming the almond wasp, which is one of the main problems facing almond farmers in Palestine, claiming over 50% of the almond harvest. Check out pictures of workshops, field visits, and working with almond farmers to overcome this problem – all on CORE’s FB page.        
EXHIBITION PERIOD CONTINUES
 

After very successful shows at KeHE Summer Selling & Product Innovation, Biofach, and Natural Products Expo West, Canaan is now getting ready for its April Shows in Malaysia, US, and Canada. Here’s where we will be:
 

MIHAS HALAL - April 1st - 4th in Kuala Lampur, Malaysia. Booth #B42. Director Nasser Abufarha, and Marketing Representative Karmel Abufarha will attend.

Associated Buyers Table Top Show - April 15th. US Sales Coordinator Meryl Marsh will attend.

Sial Canada - April 28th - 30th in Toronto, Canada. Booth #810. Sales and Customer Service Fida Abdallah and Marketing Representative Karmel Abufarha will attend.

KeHE Natural Spring Show - April 29th - 30th in Indianapolis, IN, USA. US Sales Coordinator Meryl Marsh will attend.
 
If you’ll be at any of these shows, we’d love to see you! Please do pass by our booth and taste the deliciousness of Palestine. 

MEET THE CANAAN TEAM

As the business is growing, the Canaan team is also growing! Recently, many talented and dedicated young individuals joined the Canaan team. Each and every one of our employees is different in their own way, but we all share the same passions: Palestine, sustaining our ecosystem and what the earth have given us, fair trade, farmers, and good food! We go to great lengths to identify self-starters with diverse experience and skill sets to produce not just an effective workforce, but a well-rounded, talented and complementary team.
 
Meet the people behind bringing the Canaan products to your country in THIS LINK! 


REVIEW US ON TRIP ADVISOR

We just added Canaan to TripAdvisor! If you've been at our headquarters in Burqin to tour our facilities, or participated in our annual olive harvest festival, or stayed overnight with our farmers, please write your review and feedback & help us spread the word & attract more people to visit Canaan and beautiful Palestine! It will take a couple of minutes from you, but the impact will be big for Canaan. Every feedback is greatly appreciated, and it would allow us to consistently improve our hospitality.

PLEASE REVIEW US HERE


 


LABELED 'GREAT' FROM HOWGOOD RATINGS

We’re excited to win a recognition award at Expo West 2015 from HOW GOOD RATINGS being identified in the top 6% of sustainable products in the US out of 137,000!!  Thank you HowGood Ratings for recognising sustainability and transparency in the food industry, and for being the best source of information on the food we eat! 
 DID YOU KNOW...
Did you know that the oldest olive tree in the world exists in Palestine? Located in Al-Walajeh village in the Bethlehem district, experts say this tree is between 4000 and 5000 years old!
 
To this day, this tree continues to produce exceptional olive oil! Al-walajah tree is not just an olive tree, it is humanity heritage, ancient Palestinian traditions, and thousands of years old sustainable farming practices, all in a tree! CORE & its partners hope to do research on this tree & more… stay tuned for exciting news! 
SPRING IS BACK
This winter, Palestine had high amounts of rainfall, which has resulted in a colorful appearance and a great wealth of flowering plants spread over the hills and countryside. Palestine has been called the Land of Wild Flowers; anyone who has seen it in spring would award it this title! Check out a glimpse of the beauty of Palestine Spring in these pictures. 
FARMER MOHAMMAD IRSHEID AT FAIRTRADE FORTNIGHT - UK 


 
Last month, Palestine Fair Trade Association (PFTA) farmer Mohammad Irsheid toured the UK in a series of events planned & organised by Canaan partners Zaytoun, for Fairtrade Fortnight. Mohammad met & talked to diverse groups of people who welcomed him very warmly & listened enthusiastically o the story of Palestinian farmers & the impact fair-trade has on their lives told in Mohammad own words & experience. Events were very well attended, audiences were very engaging, and the feedback was great!
 
On behalf of Mohammad & the PFTA, thank you to our wonderful partners Zaytoun for organizing this tour, and thank you to each and every person who contributed into making the events successful. A big thank you goes to all the hosts who welcomes Mohammad into their homes & showed an amazing hospitality.

See Zaytoun’s Facebook album of images from the Fortnight. Al Jazeera interviewed Mohammad- watch clip here.
CELEBRATING 10TH ANNIVERSARY AT BIOFACH 2015
 




Our 10th Anniversary celebrations continue with us all the way from Palestine to Germany! Last month, the Canaan team celebrated the first decade of Canaan’s existence and the launching of Canaan’s newest & hottest olive oil at Biofach, the world’s leading trade fair for organic food! The party took place at the Canaan booth, and attended by show visitors and many of Canaan’s partners from all over the world. Our products were sampled, our famous Maftoul salad & delicious freekeh were served while people enjoyed dancing, mingling, and meeting on the sounds of Palestinian music. It was indeed a great show & party!
 
See pictures from BIOFACH 2015 in our  Facebook Album.
 



 

RECIPE OF THE MONTH
Fish with Zaatar Tomato Relish
 

Here is an easy and delicious way to use Canaan Za’atar. This recipe works with simple side dishes – sautéed spinach, sliced cucumbers or crisp salad, and bread, rice or couscous. You need to start about 30 minutes before cooking the fish. Measurements are approximate; you can use more of anything, or substitute your favorite fish or onion.  Only the Za'atar is indispensable!
 
Ingredients:
 
4 white fish fillets (about 1 pound)
1 tsp + ½ tsp Canaan Za’atar
1 small shallot or other sweet onion, chopped fine
1 large tomato, chopped coarse
3 tsp  Canaan olive oil
fresh-ground pepper to taste 
 
Preparation:
(Serves 2-4 people)
  • Pat fish fillets dry and sprinkle both sides with Za’atar, rub in. Cover loosely and refrigerate for up to 2 hours.
  • Meanwhile, mix the onion, tomato, olive oil, reserved Za’atar, and pepper to taste. Let sit for 30 minutes while flavors blend.
  • To cook the fish, heat 2 tsp olive oil in a skillet over medium heat. Add fish, presentation side down, and cook 2 minutes.  Gently flip fish and cook about 2 additional minutes, until fish flakes.
  • Serve with Za’atar tomato relish on top, or on the side, and pass extra at the table.
    
          
    "Sahha ow Afyeh": Bon Apetit!
Copyright © 2015 Canaan Fair Trade. All rights reserved.

Our mailing address is:
Kufor Koud Str.
Burqin, Jenin - Palestine
Tel. +972 4 2431 991/2 
Fax. +972 4 2431 993

info@canaanfairtrade.com
media@canaanfairtrade.com