Letter from the President
As are many of you, I’m still thinking about the happenings at Engredea. One of my more interesting experiences was being interviewed by Bryce Wylde, who is forming his nutrigenomics line. In his Toronto, Canada practice, Bryce is helping his patients to discover their genetic makeup and recommending supplements to proactively sidestep potential health issues.
Bryce recently began sourcing ingredients to create personalized supplements for his patients. He is interested in MegaNatural®-BP for blood pressure maintenance, which is of utmost importance in heart health.
Bryce Wylde interviewing James Kennedy, President, Polyphenolics while at Engredea 2017. Steve Kupina, Director of Quality and Technology and Gregory Arabatzis, Director of Global Sales can be seen behind Jim.
During the interview, I learned about the value of individual health optimization. The emergence of analytics in our world has enabled us to monitor our genomics, proteomics, metabolomics and our microbiome. This “omics” approach to medicine will revolutionize our industry as preventive medicine becomes the dominant health treatment.
Health will increasingly become an individual journey. In particular, the heart health market will evolve over the next 5-10 years. The most beneficial dietary supplements will become more evident as we learn more about the role of diet and exercise for our general well-being, as well as the underlying science that explains mechanistically why specific diets and exercise are beneficial.
The true evolution will occur when we realize that plants and animals are individuals. For plants, individuality translates into variations in the concentration of compounds that have nutritional value. For humans, there will be an increasing recognition that we all have individual susceptibilities to disease and preferences regarding behavior.
One day, our individually developed “health manuals” will have specific dietary recommendations that can be met with supplements that are individually formulated with your health in mind.
Polyphenolics is contributing to this future by remaining laser-focused on refining our understanding of our ingredients from farm to finish, and the mechanisms by which they provide benefits.
James A. Kennedy, Ph.D.