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Do you ever wish you knew what people were saying about you?
Companies do too. And so do their investors.
Understanding the voice of the customer, VoC, is key.
VoC illuminates customer preferences, expectations, and satisfaction. It helps drive product innovation, helps sales teams win more deals, illuminates competitive dynamics, uncovers new opportunities, and more.
So today, we’re digging into the VoC on the portfolio of a big shot of software investing: Insight Partners.
Founded in 1995, Insight has backed over 600 companies. You can see which investments landed it on our list of the best VC bets of all time here.
In February 2022, Insight raised a mega $20B fund to bring its total assets under management to $90B.
Here’s a snapshot of the firm’s recent activity on its CB Insights profile: