SpaceX explosion. Google vs Uber. Theranos under fire.


Product innovation is hard. That’s why so many new product launches fail (like the 101 we rounded up here).

The Choco Taco, however, is a success story. For those unfamiliar with American dessert cuisine, here is a picture:

The iconic summer treat was dreamed up in 1983 by Alan Drazer, a supervisor at a private Philadelphia ice cream company, Jack & Jill, according to this great long-read in Eater. Inspired by the early 1980s fad for Mexican food, Drazer pitched it to his bosses who, bravely, invested in it. Contract manufacturer Gold Bond in Wisconsin was able to customize its machines to make a folded waffle cone, and fill it on site (the fragile shells would not have shipped otherwise). Choco Taco was also among the first products with a metalized polypropylene wrapper — which kept the shell (sort of) crispy despite the ice cream filling. 

Unilever wisely bought Gold Bond and the license to manufacture Choco Taco in 1989 (Jack & Jill still has the patent). You can now buy it in over 120,000 convenience store freezers as well as big retailers.

Viva Choco Taco. 

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The Week In Data

Tweet of The Week

Here's what the team at CB Insights has been talking about.

Mosaic Momentum Alerts

These startups saw the biggest uptick in their Mosaic momentum scores in the last week. 

The CB Insights Mosaic algorithm is a National Science Foundation-backed score that tracks the health of private companies using public data.

1. Newforma+240
Newforma develops, sells, and supports project information management (PIM) software for architecture, engineering, and construction firms worldwide, and the owners they serve.

2. ZeroFOX+200
ZeroFOX protects organizations from the risks introduced by social networking and digital communication platforms.

3. Clearbit+180
Clearbit provides a collection of APIs designed to help businesses grow, from customer analysis to geolocation and fraud prevention to background checks, and more.

4. Benchling+170
Benchling offers DNA editing and analysis software to biotech labs and researchers.

5. Infer+150
Infer delivers predictive business applications. Investors include a16z and Redpoint Ventures.

6. Everbridge+140
Everbridge provides mass notification systems for businesses, government agencies, healthcare systems, and educational institutions.

7. Sonatype+140 
Sonatype provides component lifecycle management technologies, intelligent tools, and information services.

8. Pixlee
Pixlee provides brands and agencies with a platform to create, manage, and measure user-generated photo and short form video campaigns.

9. Tanium+120
Tanium is a systems management solution that allows enterprises to collect data and update machines across networks.

10. Wombat Security Technologies+110
Wombat provides anti-phishing solutions for businesses and software-based cyber security training platforms. 
The Week's Top Deals
We tracked 322 deals totaling $2.77B in the last week. Here's the top 10. Run this search on CB Insights to see them all.
1. DraftKings raises $153M Series E round
The Boston, Massachusetts-based fantasy sports house raised from Accomplice, Revolution, and The Kraft Group.

2. Yi Technology raises $90M Series A round
The China-based company imaging and action cam maker is focusing on camera drones. Xiaomi participated in the round.

3. Compass raises $75M Series D round
The New York City-based real estate platform raised from .406 Ventures, Founders Fund, Institutional Venture Partners, Thrive Capital, and Wellington Management.

4. C3 IoT raises $70M Series D round
The IoT-focused development platform maker raised from InterWest Partners, Sutter Hill Ventures, Thomas Siebel, and TPG Growth.

5. Arcus Biosciences raises $70M Series B round
Based in Hayward, California, the biotech company is focused on antibody drug projects. Backers in the round included DROIA Oncology Ventures, Google Ventures, Invus Group, Stanford University, and Taiho Ventures.

6. One97 Communications raises $60M round
Known for its fintech product Paytm, the India-based mobile internet company raised from Mountain Capital at a $4.8B valuation.

7. LogRhythm raises $50M Series F round
Postponing its IPO plans, the Boulder, Colorado-based cybersecurity company raised from Adams Street Partners, Delta-V Capital, EDBI, Exclusive Ventures, Riverwood Capital, Siemens Venture Capital, and Silver Lake.

8. Zeta Interactive raises $45M Private Equity round
The New York City-based marketing analytics company raised from Cerberus Capital Management, FS Investments, GSO Capital Partners, and PNC Financial Services Group.

9. MobiKwik raises $40M Corporate Minority round
The India-based mobile wallet maker raised from Net1 UEPS Technologies.

10. Color Genomics raises $39M round
The company develops low-cost cancer-screening DNA tests and raised from General Catalyst Partners. 
Most Popular Search

This week's top query in our database:
Cybersecurity financings
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