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Hi there,
Prunes have been rebranded to dried plums.
I'm very fascinated by this rebrand.
So fascinated I just bored my wife to tears about this topic for 15 minutes after researching various prune trade associations and the reasons for this rebrand.
Answer: prunes are associated with constipation and they needed to change that association (think probiotics).
If you have thoughts or also find this fascinating and would like to discuss, I'm here.
The prune industrial complex is no joke.
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