I was reminded of the Charlie Munger quote, “Show me the incentives, and I’ll show you the outcome.”
While cringey, I ultimately did appreciate the copywriting of this “mental health” ad.
Cuz it was 100% clear.
No feel-good, mission-driven talk.
No discussion of counseling or wellness.
Instead, it got to the core of what they do.
You want meds?
They prescribe meds.
Notably, the same startup (and others) and their aggressive prescription tactics were discussed in an excellent WSJ piece by Rolfe Winkler and Joseph Walker. See The Blurb below.
For those that haven’t read Empire of Pain — about the Sackler family dynasty and the chronic pain epidemic they helped manufacture and then “solved” with opioids — I highly recommend it.
Let’s see how this all turns out. Ya know — the whole "history doesn’t repeat but it often rhymes" thing.