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Shop til you drop
Developing an e-commerce strategy isn’t just setting up an online shop and offering smart recommendations. Retailers can take some notes from Amazon, which has expanded into:
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Online brand partnerships (the launch of Luxury Stores)
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Fulfillment flexibility (an in-garage delivery program in 4,000 cities)
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Store openings and tech (Amazon Fresh grocery store, cashierless smart shopping carts, palm payments)
In 2021, big tech will likely continue to make online shopping easier. Take a look at how big tech and others are innovating retail in our report.
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