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The hottest new marketing channel. Auto players & lidar. Loyalty market map.

Are you richer than a first-grader?

Hi there,

Influencer marketing is projected to be an industry worth $5B-$10B by 2020, and babies are taking full advantage.

Kidfluencers can bring in around $100 for every 1,000 Instagram followers. Those with 500K+ followers can rake in $5,000 for a single post — and accounts like LA-based twins @taytumandoakley have over 2.4M followers.

Fast Company dives into the bizarre world of toddlers-turned-social-media-stars and the parents who manage their accounts. You can find the article in The Blurb.




A new generation

4G wireless technology has become the standard for mobile consumers thanks to its reliable connectivity and speed. But it does have limitations.

In the next decade, the rise of connected devices will require networks to transmit huge sums of data in near real-time, and 4G just won't cut it.

But 5G will. We explain how the next generation of wireless technology works, how it's transforming industries, and more. Check it out here.




Maybe you’ve heard of it?

We can attest that email does, in fact, work.




How DO they do it?

Uber isn't a typical company.

It has been comfortable spending huge amounts acquiring drivers and incentivizing users. Its monthly churn rate has reportedly reached nearly 13%. And though it's known as a ride-hailing company, Uber's most profitable unit is Uber Eats.

So how does Uber actually make money? We dive into that here.




 Finger on the pulse

Lidar is one of the most advanced sensors used for autonomous driving tech, but its high costs have led to questions about its practicality. 

Now startups are developing new ways to deploy lidar that minimize costs without compromising reliability and accuracy — and they're getting attention from automakers and auto suppliers.

We take a look at where major auto players are placing bets in the lidar space. Expert Intelligence clients can read more here.




Now what?

Bristol-Myers Squibb recently sent shocks through the biotech world when it announced its acquisition of Celgene. The combined company will be a behemoth, offering 9 products that each generated $1B in sales last year.

But Celgene has been one of the most active investors and acquirers in the biotech space. We take a look at what could happen across the R&D landscape if other companies don't fill the M&A void.




The real MVP

One of the most important positions on the Los Angeles Rams football team is the one held by Ted Rath: keeper of the coach. (He's also the team's director of strength training and performance.)

Rath is tasked with pulling coach Sean McVay back when he gets too far onto the field or too close to the officials.

We have one of those, too — we just call it the Editorial Team.



Check out the video in The Blurb.


 Faithfully

Loyalty & rewards goes far beyond your favorite neighborhood coffee shop's punch card.

Top airlines generate billions of dollars from their loyalty program, and ride-hailing cos like Uber and Lyft are launching their own rewards systems.

Now startups are making it easier for mom-and-pop shops to get in on the loyalty & rewards game, too. We've identified 55+ of these startups. Expert Intelligence clients can see them all here.




The Industry Standard

CB Insights data is the most trusted by those in the industry and the media. A few recent hits.

Bloomberg. Joshua Brustein (@joshuabrustein) reports that Al Gore’s sustainability-focused investment firm is leading a $100M funding round to African outsourcing startup Andela, and cites CB Insights data.

Axios. Joann Muller (@joannmuller) says that lidar startups are headed for a reckoning and references CB Insights data.

Entrepreneur. Tamara Pupic (@tashapupic) discusses the French startup ecosystem with Business France CEO Christophe Lecourtier and refers to La French Tech and CB Insights’ funding report.


I love you.

Anand
@asanwal 

P.S. On Tuesday, January 29, we'll be discussing fintech trends to watch in 2019. Register for the briefing here.

The Blurb

A curated mix of articles worth sharing.

Kids today. Young Instagram stars can earn thousands of dollars for a single post.
Fast company

Hold me back. Ted Rath is in charge of keeping the Los Angeles Rams' coach out of the officials' way.
Bleacher Report


Brace for impact. Some of the biggest corporations in the US are preparing for how climate change could affect their business.
Bloomberg

Care to comment? With the rise of fake news and the popularity of social media, can journalism survive?
The New Yorker

Struck. The LA teachers union ended its strike after reaching an agreement with the city.
LA Times

Real quick. The former chairman of Walt Disney Studios and a former top exec at eBay and Hewlett-Packard are teaming up to create a new short-form video platform.
Fortune

Killing the vibe. The partial government shutdown is affecting cybersecurity in the US.
VentureBeat
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