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Slo-mo. Alphabet (Google's parent company) just reported its second-slowest growth rate (6% YoY) since 2013. This drop in revenue growth can largely be attributed to a decline in segments of its digital advertising revenue — YouTube ad sales fell for the first time since 2020. While inflation has led consumers and businesses to cut back on advertising spend, tech giants like Google face other challenges as well, including the entry of new players looking to compete on the ad front. Discover what’s in store for these behemoths here.
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