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And now, onto this week's top briefs.

What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica
Although it came to light with the Cambridge Analytica scandal and 2016 US presidential election, psychographic marketing may be even more effective in commercial rather than political advertising. And it's already more prevalent than you might think.



What Is 5G? Understanding The Next-Gen Wireless System Set To Enable Our Connected Future
The next generation of wireless technology will offer new consumer and business applications, with near real-time connectivity.



Killing Strategy: The Disruption Of Management Consulting
Since former Boston Consulting Group consultant Clayton Christensen first used the words "disruptive innovation" in 1995, nimble startups have challenged incumbents in every field from music to manufacturing.



Microsoft’s Deal For GitHub Marks The Largest Enterprise Software M&A Exit In History
When considering first exits of startups with venture backing, the deal for Github ranks ahead of all other acquisitions of enterprise software companies.



From AT&T To Xerox: 70 Corporate Innovation Labs
Innovation is critical for established companies to stay relevant in the face of disruption. Here's our list of corporate innovation labs.



R&D Is Time Consuming And Expensive. Robotics, 3D Printing, & AR/VR Are Changing That.
Technology is automating out human error, democratizing the search for engineering talent, and speeding R&D times with implications across drug discovery, car manufacturing, and much more.



The United States Of Startups: The Most Well-Funded Tech Startup In Every US State
Our map infographic shows the top tech startups in every US state, as determined by funding totals. Companies include Magic Leap, DraftKings, and Vox.



The State of Innovation
The CB Insights' State of Innovation report surveyed 677 corporate strategy leaders globally to provide a first-ever data-driven understanding of corporate innovation and the characteristics of great innovators.




33 Industries Other Than Auto That Driverless Cars Could Turn Upside Down
Fast food, real estate, military operations, even home improvement — many large industries will have to shift their strategies in the wake of driverless cars.



How Sephora Built A Beauty Empire To Survive The Retail Apocalypse
Sephora has captured the hearts of millions of beauty shoppers and is aggressively expanding across the globe. We dive into how Sephora has succeeded in today's merciless retail climate, highlighting key lessons for retailers.


 

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