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Going once, going twice. The ultrafast delivery sector, which has seen a wave of shutdowns and retreats, is facing another challenge on the road to profitability: players continue to rely heavily on giving customers discounts. US-based Gopuff discounted nearly 30% of its orders in April. Outside of the US, Turkey-based Getir discounts upwards of 80% of its orders in Germany and France. As VC funding starts to dry up, getting customers to cough up the true cost of quick delivery will be a tall order.
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