The Robinhood kerfuffle over the last week reminded me of these words by P.T. Barnum: "I don't care what the newspapers say about me as long as they spell my name right."
If you believe in the Barnum school of PR, did this controversy ultimately serve as a huge brand awareness builder for Robinhood?
It was an earned media bonanza.
You had politicians, media folks, regulators, and a grab bag of pundits and grifters all talking about Robinhood. They weren’t saying nice things of course, but the reality is that the social media outrage machine moves on quickly.
So here’s a poll for you. Just click on your response below.
With rumors of Robinhood’s IPO in Q2, do you think its IPO will be at a higher valuation than its last disclosed private financing valuation of $11.7B?
BTW, we dug deep into how Robinhood makes money here.
We’ll share results in next week’s newsletter.