When I say jump, you say...
I'm surprised that copywriting isn't a more prominently taught skill in business.
Given the sheer number of emails everyone sends to colleagues, customers, prospective customers, partners, etc, it should be.
After we raised a round of financing two years ago, we got inundated by emails from salespeople. I analyzed the sales emails and found that...
...93.9% were absolute isht.
They were terrible for many reasons, including having terrible copy.
Note: As a result of this analysis, I realized that there should be a special place in h3ll for recruiters and real estate people whose email game is hot garbage.
But copywriting goes beyond salespeople.
A high percentage of emails everyone sends for work are "marketing."
You're trying to convince somebody (a colleague, your boss, a customer) of something.
There is an excellent article in The Blurb today by Pete Boyle on the power of precision writing. If you send emails that need to convince people of anything, read it just for the beginning alone (excerpt below).
Now for some data on what's next...
The competition is real
As smaller digital media startups focus on short-form video, the big 4 subscription streaming services — Amazon, HBO, Hulu, and Netflix — are competing for market share by doubling down on long-form original content.
Media companies are also up against these giants, and are trying to vie for the small amount of free time or empty moments in people’s daily lives when they consume entertainment or news.
The alpha dog
The VC-founder power dynamic is an interesting thing.
Hunter Walk of Homebrew penned a post in which he relays a great anecdote (see The Blurb for Hunter's piece) about a founder-investor meeting.
Investors have a right to ask hard questions. But the framing of those questions is important.
In this example, the framing was terrible, and I love the fact that the entrepreneur wasn't afraid to say they're not playing this game.