Clearly, there was something I wasn’t getting and so this was a good opportunity to understand that.
When I asked people why Google should provide for free a service that presumably costs it money to deliver, there were a few reasoned, thoughtful responses and many histrionic ones (calls for anti-trust, claims Google is now evil or unethical, that this will be what breaks Google and gets people to leave it, etc.).
Some people said Google never said it would charge one day and that people probably assumed it’d be free forever. Remember that phrase about what happens when you assume?
There was also the argument that Google makes enough money. Or that it makes money by mining the emails. As a result, it shouldn’t need to charge small businesses.
What if we extended this argument to banks or internet service providers or credit card processors or utility providers or landlords and asked them to make their products & services free to small businesses because their companies all make enough money?
Wouldn’t that ultimately be the best thing for small businesses?
Just not to pay for anything.
I love free isht as much as the next person and I remember growing up and seeing how hard my parents worked to keep the ice cream store they owned afloat. I also know the current zeitgeist is to hate on all things big tech, but small businesses — as the name implies — are businesses. If they think Google is now too expensive or now unsavory, it’s a free market and they can and should move elsewhere.
WDYT? Is there a compelling reason for why Google should keep its email service free for small businesses?