Our first coffee table book
Strategy guru Peter Drucker once said:
"Tell me what you believe, and I might believe you. But show me your calendar and your bank statement, and I'll show you what you really value."
Inspired by this, we created a coffee table book for strategy nerds.
A real understanding of a company and its competitive strategy doesn't come from listening to its senior executives rattle off carefully coached talking points.
Instead, understanding corporate strategy requires mining a company’s relationship data and seeing how its leaders actually allocate their time and money. Ask, who are their:
These are the non-BS predictors of strategy.
The Strategy Maps in this book shine a light on the strategy of some of the world's most important companies — from Amazon to Stripe to L’Oréal to John Deere.
Get the complete set of 40+ Strategy Maps here.